Lifestyle Essay

Ideally, the key segments selected would have high product penetration and would contain the highest proportions of hea^y users, indicating greater volume potential, a healthy position for the brand or brands under consideration, and favorable brand attitudes. This t’pe of ideal situation would make the selection of target segments quite easy. Unfortunately, this ideal situation seldom occurs in reality. The author’s experience with life style segmentation has shown that there tend to be three basic results in relationships between life style segments and the marketing data. First, two or three life style segments account for 60% or more of the total business in that category. This means that these segments (types of people) are crucial to success or failure in the category. They are the ones who need to be appealed to, reached through the media, and concentrated on in marketing. Second, a number of segments contain important levels of hea^ users of the category, and a few segments are relatively unimportant. Here one needs to go beyond the consumption data to examine the relative positions of the brands. Where is a brand strong and where is it weak? If a brand profile matches the heavy-user profiles by segments, then the task becomes one of maintaining the current position and perhaps expanding it. It may be that the segments where a brand is weak are different people with different needs, which might suggest a second brand. If, on the other hand, a brand profile does not match the heavier-using segments very well, there is a need to determine how to capture some business from those segments where competition is doing much better. Third, there are no significant differences in 36 Journal of Markeling, January 1974 onsumption among the segments, but definite attitude, product function, and life style similarities exist between groups of segments. In addition to providing input into the â€Å"who† of a marketing plan, life style segmentation often provides insights into the amount of concentration in a market: how difficult conversion of nonusers might be, the potential role of promotion, and the potential role of new products. For example, in one product categor>’ it was quite evident that ever;’ brand except one was targeted at the same life style segment. Although important, this segment comprised less than half of the users. Here was an instance where a marketing opportunity existed to target a new brand or reposition an older one at the other, less-concentrated segments. The author is aware of one situation in which life style segmentation was particularly useful in basic media strategy, when an important segment appeared to be more print-oriented and a light daytime television viewer. Using the demographics of that life style segment, further analysis of Life style segmentation is useful because it provides a unique and important view of the market. It begins with the people—their life styles and motivations—and then determines how various marketing factors fit into their lives. This perspective often provides fresh insights into the market and gives a more three-dimensional view of the target consumers. This article has described the theory underlying life style segmentation, a two-step analytic process, and uses which have been made of the data. This unique and detailed knowledge of consumers has been a useful input to marketing and advertising planning for many of the companies that have been involved in life style segmentation studies. 9. â€Å"How Nestle Uses Psychographics,† Media Decisions.

Contingent Workers Overused & Underpaid

Contingent Workers Being Overworked and Underpaid â€Å"Inside Amazon’s Warehouse†Ã¢â‚¬â€Morning Call 09/17/11 I found this article particularly interesting because it is local and it shows the abundance of temporary workers in this job market and how they are willing to be treated to keep a job and have income even if it is only $11-$12 an hour. Integrity Staffing Solutions is the company that hires temporary workers for the Amazon warehouse in Breinigsville, PA. These temporary employees are told by ISS that if they work hard while in this position they may be hired into permanent positions but this rarely happened.The temporary positions would end after a number of hours and then they can re-apply for these same positions within a few months. The reality was that many of these temporary workers never got offered or â€Å"promoted† to a permanent position though. This is said to be the future for many companies in that they hire more temporary staff than perma nent because they do not expect benefits and will work for lower pay. Warehouse positions such as this are very high demand both physically and mentally. Related article: Advantages and Disadvantages of Foreign Workers in MalaysiaMany of these workers were pushed harder and harder until they got injured or physically could not complete the responsibilities of the job anymore. With them being temporary workers they would just be let go and then another temporary worker would be assigned to this same position. It is an ideal world for Amazon because they always have fresh blood in the warehouse. This was taken from the article and highlights many of the key points I had just mentioned, â€Å"The situation highlights how companies like Amazon can wield their significant leverage over workers in the bleak job market, labor experts say.Large companies such as Amazon can minimize costs for benefits and raises by relying on temporary workers rather than having a larger permanent workforce, those experts say. † The treatment of all workers was highlighted in the article with interviews of over 20 current or previous employees of Amazon . These positions were physically demanding and people could not keep up with the increasing demands that were handed down by the company.They talk of the heat index in the summer in the warehouse would reach over 100 degrees and they would have ambulances waiting outside the building to assist people. If a temporary worker became ill or couldn’t physically do the job anymore their assignment would be terminated and they would no longer have a job. This created fear amongst the temporary staff and most of them pushed through the pain and continued working so that they could keep the job because it was income even if it was only $11-$12 an hour. http://www. mcall. com/news/local/mc-allentown-amazon-complaints-20110917,0,1246510. story

Human Resource Management Unit Case Study Example | Topics and Well Written Essays - 2000 words

Human Resource Management Unit - Case Study Example The initial success of the business can be attributed to the enormous efforts and hard work which had gone into the company. This had resulted in great earnings and revenue for the company which consequently reflected through the satisfaction of workers and their commitment and contribution towards the employer. During the initial years major emphasis was also provided towards enhancing employee satisfaction in terms of providing rewards, cash bonuses and throwing big parties for the employees. There was least coordination of activities between the different business units in the organization. This is because each of the units considered themselves as individual entities which created major coordination problems between them. It was realized by the management that the employees belonging to the individual depot showed enormous commitment towards that business unit, however, this loyalty was not visible from the overall perspective of the company. This shows that the workers’ efforts were not directed towards the goals and objectives of the company and thus did not add to the company’s growth (Cook, 2007, p. 128). Lack of employee commitment The relations between the workforce and management had deteriorated considerably. There was least job satisfaction among employees. The management tried to satisfy the employees and increase productivity by providing them with extra incentives. However, the policy did not work in their favour.

Advise UK Commodities Assignment Example | Topics and Well Written Essays - 1500 words

Advise UK Commodities - Assignment Example One issue that arises under the incoterms is the CIF1. This term refers to the Cost Insurance Freight. In this case, the issue of CIF Southampton arises, and this involves the costs, and Insurance Freights of delivering the products to Southampton. In CIF, the seller insures the products during the course of transportation and delivery. FOB Southampton on the hand denotes that the buyer will have to bear all the risks, and costs associated with the transportation of the goods once the goods pass through the ships rail. In this case, UK commodities contracted Dutch grains, to supplier 45,000 bags of wheat, in March. The supplier had to ship them directly to Southampton, from Rotterdam. As shippers, the company arranged to transport the cargo and the goods were at the port by 25th of March. However, the ship delayed till the 2nd of April and despite this, the ship master issued the goods with a clean bill of lading without checking. The ship used another route that of Calais, instead o f that of Rotterdam. The result of this breach of the contractual agreement was that the price of wheat fell, and a large quantity of wheat under transit was damaged. Dutch Grains breached the contract in the following ways, 1. Did not transport the commodities at the required time. Section 29 of the 1979 sale of goods act outlines the rules concerning the delivery of a product or goods. Section 29 part 1 of the sale of goods act denotes that it is the stipulations of the contract to determine who will transport the goods to the buyer’s premises. Section 29, part 3 of the act denotes that the seller must send the goods to the buyer, at within the agreed time, and if the time period is not agreed, the seller must send the goods to the buyer within a reasonable time, and this time must depend on the matter of facts. Section 13 of the 1979 Sale of Goods act denotes that a buyer can refuse to accept the goods if they do not meet the description contained in the contractual agreem ent2, and this also includes the time when the goods are supposed to be delivered. In our case above, the carrier hired by Dutch grains did not transport the grains within a reasonable time, because they were to transport it on March, and they failed. They also used a longer route that contributed to the delay in delivery of the wheat. On this basis, they breached the provisions contained in section 29 parts 3 of the 1979 sale of goods act. Section 29 part 5 of the act denotes that if this is breached, the contract can be rendered void3, and thus the buyer can refuse to accept the goods. 2. Did not supply the goods in the right quality. Another breach by the carriers is that they supplied the wheat products when they were already damaged. Section 35 part 2 of the 1979 sales act denotes that a buyer who has never examined the goods under consideration has not accepted the goods until he has examined them in order to ascertain if the goods are in accordance to the agreements stipulate d in the contract. Subsection (b) of part 2 denotes that if the sale of the goods is by sample, the buyer must ascertain that quality of the goods under consideration, matches the quality of the sample. In our case above, a large proportion of the wheat were damaged4. On this basis, the buyer can reject the goods under consideration. This argument is reinforced by the provisions contained in Section 35A part 1(a) which denotes that the buyer has a right to reject goods brought to him by a seller, if he breaches the contractual agreement. Part (b) of the same section denotes that a buyer can reject some of the goods that have breached his contractual obligation with the seller. In our case abov

Frank Gehry Essay Example | Topics and Well Written Essays - 1000 words

Frank Gehry - Essay Example In 1956, Gehry moved to Massachusetts with his wife in a bid to enroll into Harvard’s School of Design. Sadly, the education life at Harvard was never completed, which saw him drop out and afterwards, divorce his first wife. The reason for his non-completion in Harvard’s Design School was because his ideas for a socially responsible type of architecture were not realized (Isenberg and Gehry 43). He remarried in 1975, and had two more children with Berta Isabel Aguilera. He later went back to California after his attempt at design school failed, and that is where the legend of Frank Gehry was born. Works around the world Shortly after moving back to California, Gehry began making his name a household name through the Easy Edges furniture line. Most of the cardboard furniture products were sold in California between 1969 and 1973 before his marriage to Isabel, and before taking on the task of remodeling his family’s house in Santa Monica. It was this erratic remodeling that saw Gehry capture the architectural world’s attention as his design was deemed unique and out of this world. The famous Walt Disney Concert Hall is among Gehry’s famous works, and this was after he achieved celebrity status after modeling homes in Southern California for a while. The Guggenheim Museum building in Spain and a skyscraper in New York city are also Gehry’s works, and have become tourist attraction sites visited by countless individuals. The Opus Hong Kong tower in China can also be placed among his top achievements (Isenberg and Gehry 48). In some instances, Gehry is said to have been invol ved in the designing of jewelry, liquor bottles, and even trophies. He is said to have designed an ice hockey trophy, which was for the World Cup Hockey tournament. These ‘quick fixes’, according to Gehry, were as a result of the little or lack of realization of exceptional architecture (Lange 53). He, therefore, may have wanted to remain relevant in the field of design even if it meant that he would not be designing buildings and memorials. Style and design and the material used Gehry’s style was a deconstructivist form of architecture, which pushed and challenged the accepted designs of architecture. It is a post-structuralist aesthetic that is most familiar with architects who go against the normally accepted paradigms of architecture, and is most visible and popular in California. This might be because he did most of his works in the area during the 1980’s. It is believed that Gehry calculatedly violates the modernism approach to architecture with his focus on the right angles and cubes (Lange 59). The instability that is the deconstructivist approach is what makes the designs by Frank memorable. Even though the projects may be comprehensive and complete, they tend to bring about the feeling of explosion. In some sense, the nature of the deconstructivist style is to bring about the acceptance of flaws as an inevitable phenomenon in architecture. Cardboard and scotch tape are the materials used to bring the designs in Gehry’s head to life, which later turn into buildings. In many of his works, Gehry has incorporated the use of titanium and stainless steel. Theme in Frank Gehry’s works One thing that makes Gehry a truly gifted architect of his day is his perceptive and immaculate manner of bringing out his designs. He is said to be fond of fish as most of his structural designs are said to have used fish motifs engrained in some

What does the state of the British media tell us about society in Essay

What does the state of the British media tell us about society in Britain - Essay Example In the world of today, media has become as necessary as food and clothing. As per Shakeel (2013) â€Å"It has played significant role in strengthening the society. Media is considered as "mirror" of the modern society, infect, it is the media which shapes our lives. The media of a certain country is a true mirror for portraying the cultural values and issue happening in a country. British media is of high standard and report on many issue which gives the public an image of British society. The sections like art, sports, entertainment, health and education. Britain being a cosmopolitan country does have a cultural and social mannerism different to other countries. British Media mostly present political and news and information on Royal family. According to Negrine(1991,pg.12-30) â€Å"The value of "political communication" in the dictionary of useful, catch-all phrases to describe the relationship between mass media and politics comes at a price in precision†. Although, the me dia does not reflect much on the life of common men it does give out what is British society is like. The nature of British media The British media has its own peculiarities and in Europe, Britain falls third to Germany and Estonia regarding the total number of newspaper published. Also the British Press market is the second largest in Europe with regard to newspaper circulation. The frequency of British newspaper is divided as weekly, daily and Sunday newspaper. The media of Britain greatly cover economic and political news. The media has the function of public enlightenment. The celebrity gossip and sports is a major portion in British media. The British media is also extensively interested in royal affairs. Unlike other countries, Britain has a regulated media. According to Enders(2011) â€Å"Until now, Britain has regulated commercial media far more tightly than the BBC and you argue that it is time for a change†. The British media has been a bit conservative in compariso n to other media in Western countries. The country always had to keep the royal status of the country. However, the British news papers are information rich and same goes with television media. However, politics is a major topic area for British media. Apart from this entertainment and sports get lot of media attention. Crime, sex and stories of human interests are also a part of the British media. According to (Gonzalez) The British national press provides a variety of political views, interests and levels of education. The British media does give out certain ideas as follows about their society Britain as a class conscious society British media has been one which shows class segregation and it has been partial to different classes. The media always represented the royal families and celebrities as the wealthiest and influential. The upper class was shown as the well bred and cultured people. The media has consistently showcased royal families as the ideal British people. The upper class is shown to be intelligent and sophisticated. (Thorpe) â€Å"But class-warfare, whether waged by politicians or the media, merely diverts attention from those living in deprivation†. The upper class is shown to hardworking, wall mannered and decent. The media has always shown upper class people in a positive manner and hence we can see that the British society is class conscious. Class discrimination is highly visible from the fact that the media as television or newspaper is consistently publishing or broadcasting news related to royal families an

Reading response Essay Example | Topics and Well Written Essays - 750 words - 1

Reading response - Essay Example For instance, the word chair – we only of the word chair as the object itself but we cannot make any other significance to the word beyond its own definition â€Å"unless† we combine it with other parts of speech: This chair is mine. Now it makes a lot of sense. In a nutshell, and as a student, it is not enough to simply learn the words of a language but to know the context in which they can be spoken, written or used in any other way possible. Chapter 9 is probably the most crucial and interesting one considering that at the end of day, the purpose of having a language is to send message and express meaning. The central point of this chapter is the duality of an English expression: (1) the sentence construction; (2) the meaning of the sentence construction (132). As mentioned earlier, words do not make any other sense aside from their individual significance in a language unless combined with other parts of speech to create a complete thought and a whole new meaning. I n the same way, in expressing meaning, words should be chosen based on which king of meaning we intend to express: command, request or question. By having this knowledge as a student, I am always being reminded to not only focus on words but on meaning too to ensure clarity of expression. In the initial passages of chapter 10 entitled â€Å"The Link between Language and Culture†, a very strong point has been brought across: â€Å"acquiring the ability to understand the social meaning of an utterance is an important part of learning a language† (175). This is particularly true, most especially for cultures that are heavily rooted from extreme conservatism. Significantly, there is a certain degree of interlocked relationship between language and culture considering that language is basically moulded from the dynamics and general consensus of a particular community. For instance, accent variations tell a lot about a person’s nationality or regional affiliation such that New York residents pronounce the word car differently from residents of Michigan or Boston area for that matter (175). Furthermore, in the context of religious conservatism, there are countries that are very strict when it comes to using certain terminologies such as the world â€Å"Allah† – Muslim for â€Å"God† – which is prevalently agreed to be used only by Muslims. As a student, having knowledge of the social and cultural significance of a certain language will help establish smooth and amicable communication with people of different nationalities, language or culture; it encourages dynamism and flexibility. Chapter 10 and Chapter 11 make tessellated points in so far as the importance of understanding the context in which a language is being spoken and used is concerned. Politeness is substantial for the language learner because the standards of certain virtues like politeness are â€Å"determined by a given culture based on assumptions about what it means to be polite in that society† (194). This point provides a great deal of learning: it allows the language learner to understand the array of differences in which the essence of politeness in a certain language can be carried out or manifested. As a student, this will surely help in ensuring that language

Sustainability Assessment Research Paper Example | Topics and Well Written Essays - 250 words

Sustainability Assessment - Research Paper Example Marriott’s operations have to meet the standards and specifications set for the hotel and tourism sector in environmental conservation. The organization accomplishes this by taking several initiatives that include; educating guests and associates on ways to conserve the environment and managing water and energy consumption through limiting the energy and water consumed per room in the hotels and efficient waste management, such as water treatment. Additionally, Marriott has developed innovative initiatives for water conservation and protection of rain forests. Another initiative includes encouraging the supply of organic natural foods from local farmers, and training farmers on increasing on their harvests as well as conserving the environment (Sheldon & Yoxon, 2002). Over the recent years, Marriott has expanded to more regions such as Asia. The expansion of Marriott is welcome in most regions because it plays large roles in creating employment, increasing the countries’ income, enhancing tourism and encouraging international travel and

Economics - Various Essay Example | Topics and Well Written Essays - 750 words

Economics - Various - Essay Example In the case of negative externality, one of the best examples is the concern regarding pollution. Consider a manufacturing company operating of garments marketed to Europe based in Northern Thailand. The operation of the company releases contaminants in sewage which has been linked to the decline fisheries in the lower regions of the Mekong River. In this case, the operations of the company are not impacted directly or the buyers of the products affected by the issue. To illustrate a positive externality, consider the case of state or governments providing police to ensure and monitor public safety using tax revenues. Public safety is mainly in the interest of social or public welfare. This is provided by the government or the state to its citizens but also has the effect of increasing the competitiveness’ of markets and confidence of investors. Social stability encourages foreign direct investments and economic sustainability. Mergers are a means of corporate or operational expansion, generally mutually contracted, with the objective of increasing competencies, streamlining or to consolidate market interests or economies of scale for long term profitability. To contrast it from acquisition, acquisitions usually entail one company buying or gaining control of another company. Mergers are considered to be more â€Å"friendly† than acquisitions but are also considered to be more challenging since it requires compromising more parties or interests (Lien, 2005). Mergers are mainly classified as horizontal, vertical or conglomerate. Other classification of mergers include congeneric mergers, reverse mergers, accretive mergers and dilutive mergers but these have more limited use in research and are considered in general under the aforementioned main classifications. Horizontal mergers occur when the companies involved have similar products

Effect of Immigration on New York City Article Example | Topics and Well Written Essays - 2500 words

Effect of Immigration on New York City - Article Example Traditionally, immigrants to the city have been disproportionately from the Caribbean and South America relative to the nation, which has been more likely to get immigrants from Asia and Mexico. The Caribbean comprised 33 percent of the flow of immigrants to the city, but only 12 percent of the flow to the nation in the 2005-2009 periods. (Gelfand, 03) Similarly, while South Americans comprised twelve percent of the city's flow, their share of the nation's flow was only six percent. On the other hand, just one percent of the city's flow was comprised of Mexicans (Other North America), compared to thirteen percent of the nation's immigrant flow. Likewise, Asians were 26 percent of the city's flow but comprised 42 percent of entering immigrants to the nation. (Martin, 5) The 2000s marked a resurgence in European immigration to New York City, and a decline in the share of Caribbean flows. Immigration from Europe stood at 22 percent, more than twice the level of 9 percent in the 1990s. (Vecoli, 562) Caribbean immigration, which stood at 40 percent of the total in the 1990s, dropped 7 points in the 2000s. However, the share of the Hispanic Caribbean (primarily the Dominican Republic) actually increased while there was a decline in flows from non-Hispanic Caribbean nations such as Jamaica, Haiti, and Barbados. Flows from Guyana, an English-speaking South American nation with a heavy Caribbean influence, also declined. The number of African immigrants to the city, while small, has been increasing steadily over the past three decades and comprised just over two percent of entering immigrants.

Speech of teachers day Essay Example for Free

Speech of teachers day Essay Whether any prosecution detention fine conviction sentence against you has been awarded by any court of law for any offence? If yes, particulars of the same other details whether desirous of taking pre-exam training only for SC St religious minority communities ex- servicemen if yes, Centre for training languages known read write speak HINDI ENGLISH YES declaration I hereby declare that all statements made in this application are true, complete and correct to the best of my knowledge and belief. I understand that in the event of any information being found untrue or incorrect at any stage or I am not satisfying any of the eligibility criteria stipulated, my candidature is liable to be cancelled place: date: 30-08-2014 please retain your registration No. and Password emailed to you carefully for further reference NOTE: please do not send the application printout to IBPS Visit a shop and you will find thousands of books lying in shelves. You may choose a book that suits you. It may be a book on literature, history of any other subject. It may be a book having a novel, a drama or a number of poems in it. It may be a picture book. Whichever interest you, you may go in for it. People call me a book-worm. I read books, which give me great interest. I like of heroism. Therefore I like the Ramayana. The Ramayana written in English by Rajagopal acharya, the late governor general of India, is a very good book. But I like Hindi Ramayana, which is called ‘Ram Charit Manas’, written by Goswami Tulsi Dass, the great Indian Saint poet. The verses in Hindi are really interesting. I have read the English version of it as told earlier. I know the story of the Ramayana. Because I am fond of singing songs, therefore I sing verses of â€Å"Ram Charit Manas.† I like the story of the Lord Rama, as he was an ideal son of his ideal father. He was an ideal husband of an ideal wife. He was an ideal brother of Lakshaman, another ideal bother. Again he was an ideal ruler, who saved the people. Everyone could approach him at the time of distress. Lord Rama’s tale of heroism has actually moved my heart. I wish that the people of the country should follow his foot-steps. He was great in many respects. We can be proud to know that our country had such a great ruler. Thus, people used to worship Lord Rama as they do even today. Lord Rama fought against the forces of evil. He used to serve and help the saints and people of his time. It is a great quality of any ruler. He was a hero. He knew what he had to do. He followed his own principles of life. Visit a shop and you will find thousands of books lying  in shelves. You may choose a book that suits you. It may be a book on literature, history of any other subject. It may be a book having a novel, a drama or a number of poems in it. It may be a picture book. Whichever interests you, you may go in for it. People call me a book-worm. I read books, which give me a great interest. I like of heroism. Therefore I like the Ramayana. The Ramayan written in English by Rajagopal acharya, the late governor general of India. The quick brown fox jumps right over the lazy dog the quick brown fox jumps right over the lazy dog the quick brown fox jumps right over the lazy dog the quick brown fox jumps right over the lazy dog the quick brown fox jumps right over the lazy dog the quick brown fox jumps right over the lazy dog the quick brown fox jumps right over the lazy dog the quick brown fox jumps right over the lazy dog the quick brown fox jumps right over the lazy dog the quick brown fox jumps right over the lazy dog the quick brown fox jumps right over the lazy dog the quick brown fox jumps right over the lazy dog the quick brown fox jumps right over the lazy dog the quick brown fox jumps right over the lazy dog the quick brown fox jumps right over the lazy dog the quick brown fox jumps right over the lazy dog The cherries that Raki was eating were sour and sweet both â€Å"The grandfather say so† because he wanted him to use it Raki dashed over to see a pale, pink blossom at the end of a branch One sunny morning grandfather showed a pink blossom at the end of the branch Raki removed the caterpillar because a goat had already eaten its leaves Human activities like the cutting of trees and killing of animals have endangered many plants and animals human activities are the biggest threat to natural resources Ozonehole Mein (Your Name) is Shikshak Divas jaise Vishesh Din mein aap sabka swagat karthi hoon.. Hum har saal 5 Sithambar ko shikshakon ko vishesh sammaan dene ke liye shikshak divas ka aayojan karthe hain.. Yeh Samaj ek Bade parivar Jaise hai.. Is parivar mein kayi Dharma aur kayi Jaat-paat ke log rehte hain.. Is samaj ko samaj banaye rakhne ka mahatvapoorna kaam karthe hai Samaj ke Shilpakar yaani Shikshak.. Shikshak Samaj ke aise shilpakar hain jo bina kisi moh ke is samaj ko Sajathe hain.. Aise Shikshakon ko Sahi Sthan Dilane Ke liye hum hamare Bharath mein hi nahi poore duniya Shikshak Din  manathe hain. Har saal hum Bharatwaasi 5 Sithambar ko hi Shikshak Din kyun manathe hai Bharat ke Purva Rashtrapathi Dr. Sarvapalli Radhakrishnan ke Janam Din ko hi Bharat ke shikshak divas ke roop mein manaya jaata hai.. Unke Janam din ko Shikshak Divas Manakar Hum sab bharath vaasi Dr.Radhakrishna ke prathi samman vyakt karthe hain.. Is Vishesh Din mein, main Dr. Sarvapalli Radhakrishna Ji ke Sammaan karte huye kuch shabd bolna chahti/chahta hoon..Sarvapalli Radhakrishna Ji Swatantra Bharat ke Dusre Rashtrpathi hai.. Unka Janma 5 (Paanch) Sithambar 1888 (Attra Sau Atthasi) ko Tamilnadu ke ek pavitra Thirtha Sthal gram mein hua tha.. Inke Pitha Sarvapalli Veeraswamy ek Garib kintu Vidhvan Brahmman they. Kayin Jimmedhaariyon ke kaaran Radhakrishna ji ko bachpan mein kaafi kathinaayion ka saamna karna pada.. Inke Pitha ek Dhaarmik Vicharon wale insaan they phir bhi unhone Radhakrishna ji ko Ek Christian missionary school, Tirupathi mein padne ke liye Dhaakal kiye they.. Iske Baad vah Tamilnadu ke Vellore aur Madras College mein apna shikshan pure kiye they.. Vah shuru se hi ek medhavi chaatra rahe they.. Radhakrishnaji ke yogyatha ko dekhte huye Unhe Saunvidhaan Nirrmaathri Sabha ka sadasya banaya gaya tha. Isi beech unhe Khyathi Praapt Vishwavidhyalayon

Social Causes Of Poverty Sociology Essay

Social Causes Of Poverty Sociology Essay Although many people blame poverty on the poor, social attributes have increased this issue significantly. Social causes of poverty consist of lack of education, the family, too low of wages, immigration, and minimal job opportunities. In nearly every society today the male is the dominant figure over the females and whites are believed to be dominant over all other races. A persons sex or race fall into play in every one of the social causes of poverty. According to Alex Thio, poverty is usually measured in two different ways absolute or relative poverty. Absolute poverty is the lack of minimum food and shelter necessary for maintaining life. Relative poverty is a state of deprivation resulting from having less than the majority of the people have. The widely accepted definition of poverty is those who earn less than half of the nations median income are poor because they lack what is considered to be needed by most people to live a decent life.  [1]   The more education an individual has the more money that individual makes. Ron Haskings states that in 2009, the difference in median family income between families headed by an individual who dropped out of high school and families headed by an individual with a bachelors degree or higher was about $68,600.  [2]  Making it through college and earning that highly wanted bachelors degree may just depend on how wealthy a persons family is or what race that person is. Haskins says that over eighty percent of white students will graduate college while only about sixty five of black and Hispanic students will graduate. Seventy nine percent of students, whose parents are within the upper class, would enroll in college and fifty three percent of that group would end up earning a four-year college degree. Only thirty four percent of students, whose parents in the bottom income classes, would enroll in college. Eleven percent of those students would end up receiving a four-year degree.  [3]  Kids whose family earns less money are more likely to not attend college and will more than likely remain under the poverty line due to lack of education. Some students just do not have the intellectual ability to make it through college making them only attain a high school diploma. Anup Shah says out of the nearly 2 billion children in the world one billion of them are living in poverty.  [4]  Single parent families are more likely than two parent families to be living in poverty. Ron Haskins states that in 2009, the poverty rate for children in married-couple families was 11.0 percent. By contrast, the poverty rate for children in female-headed families was 44.3 percent.  [5]  Divorce is very common in the United States and a lot of the times those individuals will not remarry. Alex Thio says poverty affects women more than men called the feminization of poverty. Women are now more likely to be heading a household while taking care of children. Women also live longer than men contributing to older widows living in poverty.  [6]  Having children while not married has increased significantly in the past decade. According to Jay Wesley Richards children born and raised outside marriage are nearly seven times more likely to live in poverty than childre n born to and raised by a married couple.  [7]  If marriage rates would increase, divorce rates decrease, and unwedded child bearing decrease children living in poverty would decrease significantly. The only way to avoid poverty for most individuals is to work. Work is limited though with the large overpopulation due to immigration and families having more children. Even if any individual does manage to find a job most likely the pay will be minimum wage. Ron Haskins says that working at eight dollars and hour for 35 hours a week year round, a person would earn $14,560, $2,145 under the poverty level for a family of three.  [8]  The only way a single parent working at minimum wage taking care of two children to get out of poverty would to be raise the minimum wage just enough to be right at the poverty line or above it. Wages and work however, are not fair for all races and sexes though. Alex Thio says men can escape poverty by getting a job, but women cannot escape poverty. Women are likely to get paid less than males and hold lower status jobs. An answer for this is because society has socialized women to be wives and mothers.  [9]  If a male and a female held the same job the male would end up getting paid more just because he is a male even though they both have the same education and qualifications. In the United States society has impeded that whites are dominant and every other race is inferior. Races besides white also have issues in earning jobs and a fair amount of pay. Some employers will not hire workers because of their race or pay them a less amount due to their skin color. In Sociology: A Brief Introduction Alex Thio says society creates and maintains poverty. Poverty is what allows societys dirty work to be done. Without some dirty jobs businesses could not function such as washing dishes, hauling garbage, or cleaning. Higher paid employers would not complete these tasks and that is why they are left for the poor people of society. Affluent business people and professionals are able to achieve their career goals with the help of poor people working as maids and servants. Poverty also creates several jobs such as social workers and other professionals who serve the poor. Without poor people several people would be out of jobs and more people would be in poverty.  [10]   The United States is the number one nation that immigrants come to. Ron Haskins says that a large number of immigrants have less than a ninth grade education.  [11]  This lack of education among immigrants causes nearly all immigrants to only hold minimum paying jobs, not letting them earn enough money to lick properly and stay above the poverty line. Haskins proclaims that the poverty rate among immigrants is higher than the poverty rate among native-born Americans. In 2009, the immigrant poverty rate was 19.0 percent as compared with 13.7 percent for native-born Americans. Given that the overall poverty rate for the nation was 14.3 percent, the poverty rate would be lower by about 0.6 percentage points (or around 1.9 million people) if the immigrant poverty rate were the same as the poverty rate for native-born citizens.  [12]  Some immigrants may take jobs from Native born Americans, but the majority will not take jobs. Immigrants will have lower status and lower paying jo bs due to their lack of education and their race. The three sociological perspectives on stratification stated by Alex Theo are the following: the functionalist perspective says the more rewarding a position is, the more motivated people are to work hard to acquire the education and skills it requires, conflict perspective says stratification limits opportunities for the underprivileged, preserves injustices, and provokes unrest, and the symbolic interactionist perspective says in their interactions, higher-status people show off their power while lower-status ones appear polite or respectful.  [13]   Despite poverty allowing societys dirty work to be done, helping the affluent workers reach their career goals, and creating several jobs the social causes of poverty outweigh the positive effects. People with blame poverty on the poor even though the poor are not against working and are not lazy. The social aspect of poverty is the true reason of why there is poverty in the world.

Personal Reflection: Experience that Changed Responsibility

Personal Reflection: Experience that Changed Responsibility Personal experience that impacted a change in my personal responsibility Growing up, I have found my adolescent age very interesting and easy all the while. This is because of the care and love I received from my parents. The story changed when I was 12, I was enrolled into a boarding school where I was a bit separated from my parents and siblings. Even though that was painful, but it was a necessary separation that launched me to the life of independence and self-sustainability as I grew up. It was rather challenging because all of what it came with was entirely new to me for me to come to cope with. On September 2000, when I was introduced to the system, on resumption day I felt the world has just ended for me. I was assigned a space in the hostel where I am expected to Keep and care for my things amidst strangers who later became my friends. I never knew how to put my things in shape, I never knew how to care for my laundries, how to wake up early and follow stipulated programs, it was all terrific for me under the promptings of the house master who never stopped till we get it the way they desired. All the memories of freedom I enjoyed at home kept on reverberating and leading me to deep nostalgia. But gradually, I started picking up one by one, step by step. I learnt a number of new things at space of time which my mates on regular non-broaden school could not learn. First of all, the sense of personal hygiene and cleanliness made a lasting impression on me because of our house masters who are meant to teach by doing it themselves as we observe. They dress on white on daily basis as we equally do. The use of white fabrics is very difficult to maintain but on daily bases we put on day dresses. A white shirt, upon a white singlet with white underwear and trousers. We were meant to have three pairs and wash them whenever they get stained they were daily dressing code, we were meant to take care of them properly, else we attract punishments. It was so difficult going through it in my adolescent. I found it painful then but looking back on how it has helped me, I remained grateful of the training. The hardest part of the training for me was waking up as early as 5 a.m and going to bed buy 20:30 p.m. it was the daily   regulation, it was hard to comprehend but looking at how the older students have gotten to coped with it made it easier for us to queue in. we had fixed times for studiers and no one was exempted apart from grave circumstances like health issues. The regulations were followed strictly but it gave me a platform for being punctual, committed to my duties and faithful to appointments, it also made me to learn how to be faithful; to meal regulations of 7,1,7.   We go for preps twice daily on weekdays and once over the weekend. One of the difficulties was being disposed to study when it is the time according to the regulation. It made no sense to me then. Gradually I learnt how to be disposed and take real control of my disposition. We take our meals of fixed times; breakfast at 7a.m, lunch at 1p.m and super at 7p.m. The eating habit I maintain today was from the training I gained from my school. Base on feeding, we were prohibited from eating in-between meals especially at night. During the day we do take snacks during recreation times. I got my table manners from the school. I never knew much about it prior to the training. Average Nigerian families do not eat together in dining rooms but separately. I learnt how to combine the fork and knife in eating at table, and all of those things made no meaning to me initially until I have the opportunity to mingle with people with high reputation. One other thing I will ever be thankful about is the painful training I got was on how to handle pocket money. Every individual was not expected to keep more than N,5000,   yet we mere expected not to borrow, or call for financial assistance due to lack apart from extreme cases of incurred health bills. It was really difficult for some who have been exposed to wild spending manner and it curtailed living above ones means. I appreciate the training, although it was painful, discipline in no measure is not, but it shapes my ability to fit in and compete favorably with others. These are the experiences that shaped me and got me prepared by launching me into adulthood with a sense of independence and self-sustainability.

Essay on Camus’ The Stranger (The Outsider): Conformity

Conformity in Camus' The Stranger (The Outsider) Camus' novel The Stranger presents the character of Meursault who, after killing an Arab, is sentenced to death. This conflict portrays the stark contrast between the morals of society and Meursault's evident lack of them; he is condemned to death, less for the Arab's murder, than for refusing to conform to society's standards. Meursault is an anomaly in society; he cannot relate directly to others because he does not live as they do. Meursault is simplistic, even detached; he speaks of his mother's death without regret for her loss, merely stating: "Maman died today." He goes on to mention that perhaps it was yesterday - he is not sure which. He cannot abide by the same moral confines as the rest of the world because he does not grasp them; he is largely indifferent to events occurring around him. Meursault's entire being is sensuous, yet unemotional. He derives a certain level of pleasure from eating and drinking, smoking cigarettes, sitting on his balcony to watch passersby. He likes to wash his hands, especially at work in the morning, when the roller towel is dry. He likes sex. When Marie leaves, he lies in bed and tries to get the salty smell of her hair from the pillow. Yet all these things are tactile; Meursault derives physical satisfaction from them, but there is no emotion attached. This is in direct contrast to society, whose strict guidelines focusing on right and wrong depend on the individual's sense of these concepts. Meursault is perfectly capable of analyzing the situation, but not of responding to it as society wishes him to. Life or death, and anything in between, makes no difference to him. The nurse at his mother's funeral had warned him that if h... ...re is no inherent meaning in life - its entire value lies in living itself. Meursault feels he has been happy, and longs to live. When he must die, he wants a crowd to greet him "with cries of hate"; they are screaming because they want life and the world to have meaning; they need this because that is what their entire existence is built upon. As the magistrate asked of Meursault, "Do you want my life to be meaningless?" Meursault understands how estranged the individual truly is from society. Until the conclusion, he was a stranger to himself as well as to the rest of the world. In the end, he opens himself "to the gentle indifference of the world," and "finding it so much like myself, - like a brother really," feels he has been happy, and is again. Society finds this unacceptable, and by refusing to conform to its face-value standards, Meursault must die.

Florida and the Future of Gay Adoption Essay -- Homosexual Children Pa

Florida and the Future of Gay Adoption The line between public and private is quickly diminishing, if there ever was a line to start. Private ideologies (social and moral/ethical attitudes) have been made public by what legislation does (not) relegate, and then protects the right to privacy for the individuals who abide by these private ideologies. The intrinsic protection of adherents to a dominant ideology forces those with deviant ideology to actively make their private concerns public in order to be granted their "right to privacy." However, even after this guarantee it is not possible for the private to leave the public sphere until the dominant ideology changes radically to incorporate these rights at the same intrinsic level of the original ideology- meaning the right to privacy has to be constantly reiterated until the societal backing makes it dominant. In the case of human and civil rights, legislation has the obligation to intercede on behalf of those disenfranchised by laws, regardless of the impact of or on s ocial attitudes. Once the issue of gay adoption entered the public sphere (i.e. when gay couples were first singled out by the state as ineligible), the only possible way to ensure that these individuals rights would be protected and that one day the rights of all homosexual individuals and couples to adopt would be guaranteed was for the issue to come before the Supreme Court. It is fortunate that the law was not overturned in a lower court, because the decision would not carry the weight of one handed down by the Supreme Court. Florida State Adoption Logo (7). Florida state law currently bans lesbians and gay men from adopting children, preferring rigorously gendered family construction, as is made p... ...al in Challenge to Florida Gay Adoption Ban." American Civil Liberties Union website. 3)Lambda Legal website, "Background on Lambda Legal's Supreme Court Case Challenging Texas's "Homosexual Conduct" Law." 4)"Anita Bryant, b.1940, Singer and Crusader." , St. Petersburg Times Online. 5)"Lawrence & Garner v. State of Texas." , SodomyLaws.org 6)ACLU Lesbian and Gay Rights Project, "Let Him Stay" 7)My Florida Website, The State of Florida's Website 8)Pennsylvania Adoption Exchange, Pennsylvania Adoption Exchange Homepage 9)Lexis Nexis, "U.S. Appeals Court Narrowly Upholds Only Blanket Gay Adoption Ban." The Associated Press State & Local Wire. 10)Human Rights Campaign website, "What's Happening in My State?" Butler, Judith. "Imitation and Gender Insubordination." Inside/Out: Lesbian Theories, Gay Theories. New York: Routledge, 1991. 13-31.

The Definition of Success :: Definition Essays

The Definition of Success 'One has achieved success who has lived well and laughed often.'; This quote seems to sum up what is meant by success. If you are able to laugh often and much then you have definitely achieved happiness. The idea of living well, though, is a very broad statement. In order, then, to define success in relation to this statement, we must first define what it means to live well. There are three levels of success, in my opinion: societal success, personal success, and academic or professional success. If someone can achieve all of these three levels of success, they are someone who has lived well.   Ã‚  Ã‚  Ã‚  Ã‚  Societal success is something that is attained by aspiring to reach your own goals and dreams in cohorts with the goals that society has for us. Societal success also has a lot to do with the natural tendencies we as humans posses. The typical societal goals that we would naturally have for ourselves would be to meet someone, fall in love and get married. We are also apt to identify having good friends with having achieved socially. We have achieved societal success, typically, if we have met the right person, lived happily, started a family and raised our children well. A part of societal success is also to learn to treat people well; to practice the 'golden rule.'; We need to fill these goals that society has for us and attempt to achieve societal success in order to fill our need to belong to society and fit in as an every day, functioning member of society. We also realize the personal goals and dreams that we set for ourselves in this pursuit of conformity. A chieving this civic success, as you might call it, is only a small part of our venture to living well.   Ã‚  Ã‚  Ã‚  Ã‚  Personal success is also a big part of living well. 'There is only one success . . . to be able to spend your life in your own way, and not to give others absurd maddening claims upon it.'; This quote by Christopher Morley describes what is really meant by personal success. Personal success has to do with being happy. One can only be truly happy if they are happy and secure with themselves. Personal success is about being yourself and not being afraid to do so. It is about not letting others dictate your life or make you feel that you have to change who you are.

Working Capital Managment

Management Of Working Capital Introduction Working Capital-Definition Working Capital is the cash needed to pay for the day to day operation of the business. Along with long term investments , business also needs funds for short-term purposes to finance current operations. Investment in short term assets like cash, inventories, debtors etc. , is called ‘Short-term Funds’ or ‘Working Capital’. Hence, the management of Working Capital is very important for the smooth running of business. Calcution of Working CapitalWorking Capital of a company is the difference between the Current Assets and the Current Liabilities of the company. Working capital=Current Assets-Current Liabilities Current Assets: Assets of the business held in the form of cash(e. g cash at the bank) or that can be quickly turned into cash. Current Assests Stocks Cash Debtors Investments Current Liabilities: Money owed by a business organization which is to be paid within next 12 months Current Liabilities Trade Creditors DividendsTaxation Short term loans Circulating capital – working capital is also known as circulating capital or current capital. ’ â€Å"The use of the term circulating capital instead of working capital indicates that its flow is circular in nature. † Structure of Working Capital The different elements or components of current assets and current liabilities constitute the structure of working capital which can be illustrated in the shape of a chart as follows: Working Capital Cycle makes it clear that the amount of cash is obtained mainly from issue of shares, borrowing and operations.Cash funds are used to purchase fixed assets, raw materials and used to pay to creditors. The raw materials are processed; wages and overhead expenses are paid which in result produce finished goods for sale. Working Capital circulation is like the blood circulation in the human body as once it stops the whole business becomes lifeless. Classification of Working Capital Working Capital can be classified in various ways. Conceptual classification – There are two concept of working capital viz. , quantitative and qualitative.The quantitative concept takes into account as the current assets while the qualitative concept takes into account the excess of current assets over current liabilities. Deficit of working capital exists where the amount of current liabilities exceeds the amount of current assets. The above can be summarized as follows: (i) Gross Working Capital = Total Current Assets (ii) Net Working Capital = Excess of Current Assets over Current Liabilities (iii) Working Capital Deficit = Excess of Current Liabilities over Current Assets. Classification on the basis of financial reports – The nformation of working capital can be collected from Balance Sheet or Profit and Loss Account; as such the working capital may be classified as follows: (i) Cash Working Capital– This is calculated from the informat ion contained in profit and loss account. This concept of working capital has assumed a great significance in recent years as it shows the adequacy of cash flow in business. It is based on ‘Operating Cycle Concept’s (ii) Balance Sheet Working Capital– The data for Balance Sheet Working Capital is collected from the balance sheet. On this basis the Working Capital can also be divided in three more types, viz. gross Working Capital, net Working Capital and Working Capital deficit. Classification on the Basis of Variability – Gross Working Capital can be divided in two categories viz. ,(i) permanent or fixed working capital, and (ii) Temporary, Seasonal or variable working capital. Such type of classification is very important for hedging decisions. (i) Temporary Working Capital – Temporary Working Capital is also called as fluctuating or seasonal working capital. This represents additional investment needed during prosperity An favorable seasons. It i ncreases with the growth of the business. Temporary working capital is the additional assets required to meet the variations in sales above the permanent level. † This can be calculated as follows: Temporary Working Capital = Total Current Assets – permanent Current Assets (ii) Permanent Working Capital – It is a part of total current assets which is not changed due to variation in sales. There is always a minimum level of cash, inventories, and accounts receivables which is always maintained in the business even if sales are reduced to a minimum. Amount of such investment is called as permanent working capital. Permanent Working Capital is the amount of working capital that persists over time regardless of fluctuations in sales. † This is also called as regular working capital. Importance of Working Capital Management For smooth running an enterprise, adequate amount of working capital is very essential. Efficiency in this area can help, to utilize fixed a ssets gainfully, to assure the firm’s long- term success and to achieve the overall goal of maximization of the shareholders, fund. Shortage or bad management of cash may result in loss of cash discount and loss of reputation due to non-payment of obligation on due dates.Insufficient inventories may be the main cause of production held up and it may compel the enterprises to purchase raw materials at unfavorable rates. Like-wise facility of credit sale is also very essential for sales promotions. It is rightly observed that â€Å"many a times business failure takes place due to lack of working capital. Adequate working capital provides a cushion for bad days, a concern can pass its period of depression without much difficulty. The significance of adequate working capital is â€Å"to avoid interruption in the production schedule and maintain sales, a concern equires funds to finance inventories and receivables. † The adequacy of cash and current assets together with th eir efficient handling virtually determines the survival or demise of a concern. An enterprise should maintain adequate working capital for its smooth functioning. Both, excessive working capital and inadequate working capital will impair the profitability and general health of a concern. The danger of excessive working capital are as follows: Heavy investment in fixed assets –A concern may invest heavily in its fixed assets which is not justified by actual sales.This may create situation of over capitalization. Reckless purchase of materials- Inventory is purchased recklessly which results in dormant slow moving and obsolete inventory. At the same time it may increase the cost due to mishandling, waste, theft, etc. Speculative tendencies – Speculative tendencies may increase and if profit is increased dividend distribution will also increase. This will hamper the image of a concern in future when speculative loss may start. Liberal credit – Due to liberal credi t, size of accounts receivables will also increase.Liberal credit facility can increase bad debts and wrong practices will start, regarding delay in payments. Carelessness – Excessive working capital will lead to carelessness about costs which will adversely affect the profitability. Paucity of working capitalist also bad and has the following dangers: 1. Implementation of operating plans becomes difficult and a concern may not achieve its profit target. 2. It is difficult to pay dividend due to lack of funds. 3. Bargaining capacity is reduced in credit purchases and cash discount could not be availed. 4.An enterprise looses its reputation when it becomes difficult even to meet day-to- day commitments. 5. Operating inefficiencies may creep in when a concern cannot meet it financial promises. 6. Stagnates growth as the funds are not available for new projects. 7. A concern will have to borrow funds at an exorbitant rate of interest in case of need. 8. Sometimes, a concern may be bound to sale its product at a very reduced rates to collect funds which may harm its image. Meaning of Working Capital Management The management of current assets, current liabilities and inter-relationship between them is termed as working capital management. Working capital management is concerned with problems that arise in attempting to manage the current assets, the current liabilities and the inter-relationship that exist between them. † In practice, â€Å"There is usually a distinction made between the investment decisions concerning current assets and the financing of working capital. † From the above, the following two aspects of working capital management emerges: (1) To determine the magnitude of current assets or â€Å"level of working capital† and (2) To determine the mode of financing or â€Å"hedging decisions. Significance of Working Capital Management Funds are needed in every business for carrying on day-to-day operations. Working capital f unds are regarded as the life blood of a business firm. A firm can exist and survive without making profit but cannot survive without working capital funds. If a firm is not earning profit it may be termed as ‘sick’, but, not having working capital may cause its bankruptcy working capital in order to survive. The alternatives are not pleasant. Bankruptcy is one alternative. Being acquired on unfavorable term as another.Thus, each firm must decide how to balance the amount of working capital it holds, against the risk of failure. † Working capital has acquired a great significance and sound position in the recent past for the twin objects of profitability and liquidity. In period of rising capital costs and scare funds, the working capital is one of the most important areas requiring management review. It is rightly observed that, â€Å"Constant management review is required to maintain appropriate levels in the various working capital accounts. †Mainly the success of a concern depends upon proper management of working capital so â€Å"working capital management has been looked upon as the driving seat of financial manager. † It consumes a great deal of time to increase profitability as well as to maintain proper liquidity at minimum risk. There are many aspects of working capital management which make it an important function of the finance manager. In fact we need to know when to look for working capital funds, how to use them and how measure, plan and control them. A study of working capital management is very important for internal and external experts.Sales expansion, dividend declaration, plants expansion, new product line, increase in salaries and wages ,rising price level, etc. , put added strain on working capital maintenance. Failure of any enterprise is undoubtedly due to poor management and absence of management skill. Importance of working capital management stems from two reasons, viz. , (i) A substantial portion o f total investment is invested in current assets, and (ii) level of current assets and current liabilities will change quickly with the variation in sales.Though fixed assets investment and long-term borrowing will also response to the changes in sales, but its response will be weak. Conclusion Although some companies began the process of improving their working capital management five or even 10 years ago, many others were driven to focus on the issues by funding disruptions and cash shortages brought by the global crisis. The effects of the many challenges faced by large companies during that period are evident today in both operational practices and strategic priorities.

List and define the steps in the new-product development process Essay

By its very nature, marketing requires companies and organisations to develop new ideas and make adjustments to their marketing efforts. New concepts, designs and products are essential for responding to the ever-changing demands of the target market/s, and are crucial for maintaining customer satisfaction, which ultimately leads to increased revenues and profits for the firm. New-product development dictates the company’s future in the market. Every person’s wants are unlimited; however, a person’s needs are narrowed to a limited amount. A product is something that can satisfy people’s wants and needs. It is one of the variables in the marketing mix (one of the ‘7P’s’). A product can be considered as the most important item in the marketing mix, since ultimately the marketing mix revolves around the Product. It can be offered to the market in the form of goods, services, ideas, events etc, The following are the classification of goods . This is crucial information for marketers as market segmentation exercises are carried out within the company in order to target certain groups of customers with specific use-related and use-situated needs. Below are four main classifications of goods; Convenience Goods – these are those goods which are bought on a daily basis, products of this type are usually considered as needs. These are goods such as milk, bread, detergents etc†¦ Shopping Goods – these are mostly semi-durable goods which are purchased less frequently then convenience goods. These cost more than convenience goods, thus people tend to choose products over others in a process of choosing the preferred alternative. Clothes and white goods are ordinary examples Specialty Goods – these are goods which are bought infrequently. If a person decides to purchase a specialty good, one will take time on choosing the good, since these goods are much more costly than the two previously mentioned. When this type of good is bought after sales service is usually provided. Example of this type of goods includes property & motor vehicles & a Luxury holiday in a high standard hotel. Impulse Goods – these goods are not actively searched by customers when one is making a purchase. However, a last minute impulse makes a customer purchase goods. Impulse goods usually occur in supermarkets or department stores. Idea Markets – The creation and evaluation of new product ideas are important procedures in the new product development process. Idea markets help companies by using virtual stocks to represent product ideas, introducing a virtual marketplace for these ideas to interact and use the forces of the market to generate certain stock prices that will indicate whether a product idea could be successful or not. Thus, the concept of idea markets has been considered as one of the leading methods of creating and evaluating new product ideas. Both the creation and evaluation of ideas require certain things such as creativity and long-range forecasting abilities, but they also suffer from a great deal of uncertainty (Creative Trainer: 2007) . The following three factors show why idea markets have been proposed as the new method of creating and evaluating product idea, mainly because they positively influence the quality of new product ideas: 1.Large Number of Ideas and Idea Creators It is essential that the quality of product ideas is given importance, as this determines the commercial success of the product. However, it is not quite that easy to determine the people that should be involved in the product creation as well as the main characteristics of the product idea. A wide pool of ideas might give rise to some unexpectedly good concepts that aren’t in demand at the moment but might be the breakthrough product idea sometime in the future. To broaden the scope of the search of the next best product idea, companies consult with several diverse and external sources such as employees, suppliers and researchers . Due to its uncertainty, participants of idea creation should come up with a substantial amount of product ideas. It follows that a high quantity of idea correlates to a high quality of positive product ideas, thus, creativity is an important element that shouldn’t be under-valued or diminished. Activities of idea creation, such as brainstorm ing, should promote individual creativity. Companies nowadays are creating and innovation friendly and relaxed office environment so as to enhance the innovative performance and creative thinking. Innovation leads to the development of new ideas in order to sustain present customer needs within the market. This can be achieved with the support of many different processes that help the company to expand into something different instead of building on something that they already have. One of  the many methods of innovation is symbiotic ideas, where multiple ideas are combined, adding the pros of all ideas without incurring all the cons, to make a better general idea. The second method, targeted innovation, is highly used in large scale companies and deals with the idea of a direct path that leads to a result that is not only known from the beginning of the process but also expected. Finally, the revolutionary idea is one that portrays a whole new different perspective which sets it apart from traditional school of thought. An example of this ideology is Marxism . 2.Group decisions instead of individual decisions When companies engage in finding a new product to develop, ideas about a new product can be established from a group of idea creators and by means of a discussion and exchange of opinions. This will result in high quality ideas that can prove useful to the company when deciding what product to produce. Ideas formed through group discussion can be generated through several activities such as idea competitions and ideation games, this will cause the participants to widen their thoughts and observe other participants ideas before acting. It is also ideal that the persons that will evaluate the product work as a group, this will improve the quality of their evaluations due to the fact that one person might see something that the other person missed and even one can also criticise the other until a compromise is found. Interactive and iterative evaluation techniques allow participants to widen their knowledge and continuously learn more and more, thereby improving the quality of the decis ion taken . 3.Combining the creation of ideas with their evaluation Most of the ideas generated will support either the creation of the new product or the evaluation of the new product. This will be beneficial due to the fact that participants can focus more towards the creation process. The problem that arises may be the fact that idea creators will not receive immediate feedback regarding their ideas, this may result in the ideas being vague or even out of the range intended for them to be in. The ideas generated are usually split into three main criteria; mainly being in respect of their quality, commercial success and new to the world. The  criteria usually provide skewed results and only few of the ideas turn out to be of a high quality. Another problem that may arise is the fact that companies review a large number of ideas from which only a moderate portion are processed for further development. Participants who have knowledge of the product and are able to create new product ideas are usually even capable of evaluating the product ideas generated. Combing these participants’ together results in a positive and successful evaluation of new product ideas. Levels of product – When searching for new product ideas one must also keep in mind that the product is made up of three components; Core product, Actual product and Augmented product. The core product is the part of the product that makes it beneficial to the consumer and answers the question â€Å"What is the buyer really buying?† The actual product is the tangible, physical product. The Augmented product on the other hand refers to the non-physical part of the product, the added value one gets from purchasing the product, such as customer service, after sales support, delivery, installation etc . Product Characteristics – When finding and developing new product ideas one should incorporate and think about the product attributes, branding, packaging and labelling. One must consider the quality level and quality consistency of the product. This refers to how the product is perceived and how the product will be expected to perform during its life. One should also think about the features that are expected to flow from the product and the characteristics of the product that contribute to the benefits it offers. Substantial thought should also be given regarding the design of the product. Another important aspect of the product that requires rational, especially in new companies, is the brand of the product. This usually incorporates a name to the product, sign, symbol or a combination of the above mentioned. Branding provides a unique attribute to the product therefore it should be attractive and easy to recognise and remember. Many people buy a product solely on the strength of the brand. The packaging o f the product is yet another important factor. It includes the wrapper or container for the product. The packaging should  protect the product and ensure it reaches the buyer in the condition it is intended to and also incorporated with the packaging should be a set of instructions and safety labels on how to handle the product . Managing the New-Product Development Process – The need for new product development may arise due to other external forces such as competition from rival firms. Innovation and new ideas are forced into play within the market as firms compete for a bigger customer base and market share. In addition, new product development may occur due to the actual product becoming obsolete and/or inadequate for present customer’s needs. There are many other reasons why new product development is vital. These may include: -Innovative/unique products earn higher profits than older products. -New products can help reposition the company in customer’s minds and shift their perception about the new product/s -Some firms market seasonal products that reap their highest sales during a certain time of the year (for example, ice-cream vendors). Expanding the firm’s product mix into new areas may help offset these fluctuations. The development method may take two forms. The company can develop new products in its own laboratories or it may contract independent researchers or firms to develop specific original products. Furthermore, we can identify six categories of new products ; 1.New-to-the-world products. (Such as the first Microsoft tablets were in 2002) 2.New product lines (new products that allow a company to enter an established market) 3.Additions to existing product lines (New product that supplement existing products, eg new flavours, sizes etc) 4.Improvements and revisions of existing products 5.Repositioning ( existing products that are targeted to new markets) 6.Cost Reductions Before we get to the new product development process there are few decisions a company must take. It must decide on how to segment the market, which will be the target customers, identify their needs and determine its market positioning for the new product. Nowadays, companies use customer-driven engineering, which is the process whereby the design of the final (new) product incorporates its target customer’s preferences. These preferences are determined through market research methods, such as the collection of  primary and secondary data. Lastly, the company must set a budget for the new product. Management must decide what proportion of investment will be necessary for research and development activities as well as the gathering of market intelligence and market research. Once this is set, the New-Product Development process may begin. There are 8 steps in the New-Product Development process as defined by kotler. 1. Idea Generation The process starts with the hunt for new ideas. The key to successful ideas, is understanding customer’s present or unmet needs in the market. For example , Procter &Gamble’s efforts in 1985 to create a bold new advertising campaign for Folgers to catapult it into market leadership began by watching consumers make coffee and by listening to their descriptions of their process of waking up in the morning. From these efforts came the insight that people actually wake up to the smell of coffee before they get to the taste And, thus was born â€Å"The best part of waking up†¦Ã¢â‚¬  The insight worked so well, it’s still guiding the marketing campaign today – twenty years later. Ideas for new products can be obtained from customers, the company’s R&D department, focus groups, competitors, salespersons, employees, trade shows and events etc†¦ 2. Idea Screening The second stage is to get rid of unsound ideas prior to dedicating resources to them. The ‘screeners’ must ask at least three questions : Will the customer in the target market benefit from the product? Is it technically feasible to manufacture the product?, Will the product be profitable when manufactured and delivered to the customer at the target price? An important consideration must be made in screening ideas. This stage is crucial for companies as they must avoid two types of errors ; A Drop-error – which occurs when a company dismisses a good concept for the new product A Go- error – occurs when a company goes forward with a poor idea up until the last new-product development stage, commercialization. This can prove to be extremely costly is the idea is not received well in the market. A recent example of this is when in 2010, GAP launched a new logo in an attempt to be more modern This only lasted two days as GAP received an unbelievable criticism from the public, who expressed felt that GAP was changing their image for the worse. 3. Concept Development and Testing Having identified the right product idea, a product concept must follow – this is an elaborated version of the screened idea. The notion here is that a product idea can be turned into numerous product concepts. These concepts are developed with marketing and engineering specifics. Before the next step, the product concept must be tested. This follows by ‘giving’ the concept and all information about the product to a group of target customers and obtaining feedback and responses from them. The reactions obtained would indicate whether the customers in the target market would welcome concept or not. 4. Marketing Strategy development In this stage, the new product formation will begin as a result of the conclusions derived from the concept development and testing stage. A strategy-plan would be drawn up as to how best to introduce the new product into the segmented target market. The plan describes three parts , The first part describes the market’s structure, size and behaviour, as well as the planned positioning of the product and the market share. The second part shapes the expected price, distribution approach and marketing financial plan. The last part of the marketing strategy outlines the sales and profit targets as well as the marketing-mix strategy. 5. Business analysis This is an important step in new product development. The firm must analyse different aspects of the new product. It should find out whether the product is profitable or not and what the cost of the new product will be. Under this stage, the demand for the new product should be established and whether the demand is seasonal or regular while also gathering information re any competitors of this new product. Estimations of sales and expenses such as; advertising and sales promotion should be made to provide calculations for the approximate profit which the  new product should render. Hence, the new product is studied from a business aspect. If the new product should earn a profit, it will be accepted, otherwise it will be rejected. 6. Product development In this product development stage, the company takes the necessary steps to produce and distribute this product since the company would have already decided to introduce this new product in the market. The production development department will make strategies to produce one or more physical versions of the product concept, while the marketing department will make plans on how to distribute the product. The financial department will provide all the finances required to introduce the new product. Before the test marketing stage, plans for the advertisements for the new product will be made on a small scale. 7. Test marketing Test marketing is introducing this new product on a small scale and in a small market, in a more realistic setting. If this product is a success in the small market, then it is later introduced on a larger scale. However, if this new product fails in the small market, then the company will test for reasons for its failure. There are different types of test marketing which include the following; sales-wave research, simulated test marketing, controlled test marketing and test markets . In sales-wave research, the company gives customers the opportunity to use the product at no cost. At a later stage the company then reoffers the same product or a competitor’s product at a slightly cheaper price and notes the number of times (sales-waves) each customer selects each product. The simulated test market is a cheaper and faster method when compared to the other methods, but it is not considered as the most accurate due to the controlled setting. The company will make necessary amendments in the new product and will then introduce it again in the small market. If the new product fails for the second time, the firm will reject it. Test marketing is a safety device which reduces risk from large-scale marketing. Although this is a very time-consuming stage, it must be done especially for costly  products. 8. Commercialization If the test marketing performed on the new product is successful, then the company introduces their product on a larger scale, which is known as commercialization. The firm will make a large investment in the new product. It will plan when to launch the product in a larger market and where since the market-entry timing and location are very critical. First entry has its advantage of being on the market before its competitors but might backfire if it is rushed. When a firm coincides its product’s entry with its competitors, known as parallel entry, this will enhance the market’s attention on analysing and comparing products. Whilst a late entry launch will reduce costs while also gathering further knowledge on the size of the market. Companies usually wait for the ‘killer application’ to occur; this may depend on the season or for the older product to be drawn down and to be replaced. The company will produce and distribute the new product on a larger scale where it will advertise the new product on mass media such as; Radio, TV, Magazine and Newspapers. The Consumer Adoption Process – This is the process by which potential customers learn about the new product, tests it out and adopts or rejects it. This process begins from when the consumer first hears about the new innovation up until final adoption of the product. Adoption is a decision made by an individual to become a regular user of a product. There are five stages which adopters of new products have been observed to pass through ; 1.Awareness – consumer becomes aware of the new innovation 2.Interest – the consumer seeks more information about the new innovation 3.Evaluation – the consumer considers whether or not to try the product 4.Trial – the consumer actually tries the product so as to enhance his/her evaluation of it. 5.Adoption – the consumer becomes a customer and decides to make regular use of the product. It is the task of the new-product marketer to make this process as easy and swift as possible so as to capture the consumer’s interest and turn it into th e action of actually adopting the product. Conclusion – In conclusion, companies must realise the importance that the product has in the marketing mix. Improved and replaced products will expand and maintain sales and profits for the company. However, when coming to develop a new product, companies must realise the importance and relevance of the steps involved in creating and introducing new products into the market. The key is to develop a product which is innovative, up to standard, meets the customer’s present needs and which ultimately has the ability to penetrate the market and claim a place in the customer’s minds. Thus by following the New Product Development process, as we have discussed in this assignment, companies will be able develop a product which has a high probability of being successful in the market and which will be demanded by its customers.

The Exploration of the Rite of Spring Costumes

Greenshields #1 The research for this paper was based off a question that came to, while re-visiting the history and celebrating the one hundredth anniversary of Vaslav Nijinsky’s creation of Le Sacre du Printemps, The Right of Spring that premiered in 1913. This question in mind has many dimensions when asked, to compare the relationship between the costumes of Nijinsky’s The Right of Spring and Pina Bausch interpretation of the score.When researching both ballets in relationship to the costumes that were represented in each version it becomes unclear of the real reasons behind the choices that Nijinsky and Bausch made to develop the style, design and visual effect of the costumes; Questioning whether there was a specific initial inspiration for the designs or perhaps it was the style in the time period when both individual ballets premiered and was influenced by fashion and society.Beginning to study where it all began in the early 1900’s with Nijinsky’s development of The Right of Spring the focus is on the involvement of individuals who took part in the creation and development process of the original costumes. This can be narrowed down to Nicholas Roerich as the designer, Igor Stravinsky who potentially provided inspiration for Roerich’s designs and finally Nijinsky himself.To look at and discover how Roerich was inspired and where the root of his designs developed from other than Nijinsky’s vision, if any, brings this piece of writing one step closer to clearly answering the question of not only where the costumes initiated from but also how they compare to later ballet costume creations. Speaking of other ballet costumes, there will be research done on Pina Bausch’s 1975 interpretation of The Right of Spring with regard to her costumes in comparison to Nijinsky’sGreenshields #2 costumes. The hopes are to gain a strong visual and rational understanding of the development the styles have gone through and the reasons for the advancement in ballet costumes. Having the opportunity to explore such a uniquely creative woman like Bausch, who had such an impact on the dance and choreography world, will allow this paper to go beyond a simple comparison between the costumes themselves but will allow further exploration of questions concerning how and why they developed into what they did.The suggestion of the time period potentially having an influence in the designs of Nijinsky’s and Roerich costumes also implies to Bausch’s costumes as well, which will coincide with the overall change that the performance ware came to since the early 1900’s to 1975. Exploring the relationship between Nijinsky’s in The Rite of Spring costumes in 1913, to Pina Bausch costumes in 1975 it is visually clear to pin point the different aspects each costume possesses.The challenging part of this piece of writing is going to be discussing how multiple costume creations come about fro m the same score, how such opposite but equally meaningful costumes can represent a similar story line in different eras, and overall where the inspiration came from, if inspired from anything or anyone at all for the costume designs in both Nijinsky’s and Bausch’s versions of The Right of Spring. Nijinsky hired Nicholas Roerich to help with the creations and designs for his costumes due to his outstanding and miraculous art work and the international reputation he had developed for himself over the previous years.They began their collaboration for The Right of Spring in the early 1900’s, a few years before the 1913 premier. Roerich was faced with a big commitment when he was asked to create and design the costumes that would make or break Nijinsky’s piece Greenshields #3 of artistic work. Roerich accepted this task and immediately began consulting with Stravinsky, Diaghilev and of course Nijinsky to create what would soon to be the most unappealing cost umes during this time for the future world renowned ballet.Other ballets being produced during the early 1900’s began to present their dancers in more modern day ballet attire; â€Å"Clothes began to be more simple, leotards were worn and eventually the tutu† (Wagner). Nijinsky’s vision and Roerich’s designs completely went against the modern ballet look with the use of unflattering over sized material that covered the dancers shape and alignment, some even referred to them looking like â€Å"potato sacks† or â€Å"taters† (â€Å"essortment Your Source for Knowledge † ).One aspect of early 19th century ballet costumes that Nijinsky and Roerich grasped was the ability to use a variety of color and designs in the creation of the costumes, which they did very well. Roerich’s costumes were very unique in the way he used intricate patterns mixed with a variety of shapes and colors. H is designs were said to be inspired by Stravinsky ’s brilliant and century marking score he developed specifically for Nijinsky’s ballet and backed up by The Princess Maria Tenisheva’s collection that also helped initiate Roerich’s work.In the case of Roerich’s costume designs, the initial inspirations become evident yet we are still left with uncertainty as to why such foreign and unpleasant costumes came from such experienced, intelligent artists. In 1975, Pina Bausch the legendary dancer and choreographer had completed choreographing and premiering her own interpretation of Stravinsky’s score and Nijinsky’s story line to produce her own The Rite of Spring.Bausch was known for her elaborate and far fetch setting and images one sees on stage and in fact her interpretation of the Rite of Spring involved Greenshields #4 the dancers performing with a layer of dirt over the stage making the movement and choreography more difficult to perform as the piece progresses (Mackrell). Comparing Bausch costumes that were designed by Rolf Borzik to Nijinsky and Roerich designs it is evident that Bausch incorporated some aspects of the original costumes but developed them into a more modern day look.Bausch kept the lengthiness of the costumes but used a lighter material on the females and had the males dance shirtless to allow the dancer’s body and alignment to be visible. The material that Bausch had the females wear was so thin that as the dancers became more vigorous the material became damp with remnants of soil ground in. This making the costumes and choreography appeal more earthier and grounded in a natural way as opposed to Nijinsky`s, where he used thick, busy yet clean material with long braided head dresses to portray that earthy look.Bausch also eliminated color for all the other performers’ costumes except the virgin, who wore red to signify the importance of the sacrifice. This was well thought out on her part for there was more focus on the virgi n during the initial scene of the sacrifice and portrayed the characters in a modern day light with having the red dress be the focal point with shades of beige white and black subtly surrounding the red.While researching Pina Bausch and the creation of her costumes it became clear as to why she made changes from Nijinsky`s original costumes while producing her own. She evidently made the costumes more appealing to modern day society; â€Å"Russian Ballet had a wide effect, a remarkable influence on fashion† (Spencer 149-162), which happened to correspond and enhance the look of the movement and choreography on the dancer’s body.Unfortunately there lacked evidence on what or who inspired Bausch or Borzik to create these modern day costumes, Greenshields #5 which interfered in answering where the costume designs were inspired from but helped with the overall understanding of the relationship between Nijinsky`s and Bausch`s The Right of Spring costumes. This may be a rea lization for some that artists in a developing world are capable of adapting to the changes and progress in society.Taking a moment to step back and look at both the costumes from an outside perspective it is noticeable that each design gives off a completely different vibe from one another by the use of unique fabric, colors, shapes and patterns. There has been an enormous evolution in the dance wear from the 1900’s until now, and both Nijinsky’s and Bausch’s versions of the ballet are just two examples of the development it experienced in the 1900’s alone. After this period, costumes and dance wear in general continued on this path of development and grew into an enormous selection and an endless variety of designs to base any genera of costumes off of.One feature of costumes in general that continued through the decades of development is the ability to incorporate meaning and significance into the design of the outfit. Both ballets previously talked ab out in this essay present significance within their costumes through the shapes and intricate patterns inspired by Stravinsky that Roerich used on Nijinsky’s costumes and the use of a single solid color signifying the significance of the sacrificial virgin in Bausch’s interpretation. â€Å"Some of the figures thus formed came to have symbolical meanings† (Royce 192-212).This is a tactic still used in the performing arts today to help the audience fully understand the directors vision and or to signify something of importance that may influence how one sees the performance. The research for this piece of writing has uncovered many discoveries’ regarding a costume comparison between Nijinsky’s and Pina Bausch’s versions of The Right of Spring. It Greenshields #6 has looked deeper into pin pointing inspirations that have influenced the design and creativity of the costumes, as well as etermining the significance that stage costumes portray. Thi s essay also spends a great deal of time picking apart and examining the relationship between Nijinsky’s 1913 ballet with Bausch’s interpretation done in 1975. It looks at the development of The Right of Spring costume designs during 1913-1975 and discusses the continual development it had to today’s generation as it continues to expand. As a student of Social Work with dance as a minor, the research inquiries in this essay have aspects that will help me in both of my career options.What triggers my attention the most is the idea of a constantly developing world that will influence any individual practicing their profession in today’s society. This information is most helpful to me in the dance stream, as any artist would know that it is extremely important to keep others and more importantly yourself in tune with modern day aspects of the dance world. Although not every performance or piece of artistic work needs to incorporate current day trends, it is crucial to learn about the developments that have happened or that are taking place to expand your knowledge and create the best work available to you.Not only will this be useful to me throughout my dance life, it has also taught me to be aware of the developments and changes that are taking place day to day which will enhance my role as a critical social worker. Another important aspect of the research I uncovered that will be beneficial to me as a dance student is the overall background knowledge I gained on Vaslav Nijinsky, Nicolas Roerich and Pina Bausch.Nijinsky and Bausch especially, as I could now comfortable educate others on their separate versions of The Right of Spring focusing on the history and creations of the Greenshields #7 costumes. Having focused on two very inspirational dancers and choreographers who impacted the dance world in one way or another it will help me in whatever career path I choose from the initial information gathered or whether it be from the mess ages behind the facts there will always be useful information to me as an individual who studied dance.Bibliography 1. Right of Spring by Igor Stravinsky. † essortment Your Source for Knowledge . 2011: n. page. Print. . 2. Kant, Marion. The Cambridge Companion to Ballet. Cambridge: Cambridge University Press, 2007. 3. Kelly, Thomas. â€Å"Milestones of the Millennium. † Milestones of the Millennium. (1999): n. page. Print. http://www. npr. org/programs/specials/milestones/991110. motm. riteofspring. html>. 4. Kirstein, Lincoln. Four Centuries of Ballet: Fifty Masterworks.New York: Dover Publications, 1984. 5. Mackrell, Judith. â€Å"The Guardian. † Guardian. (2008): n. page. Print. . 6. Rerikh, Nikolai? Konstantinovich, and Cordier & Ekstrom. Nicholas Roerich: Decors and Costumes for Diaghilev's Ballets Russes, and Russian Operas. New York: Cordier ; Ekstrom, 1974. 7. Royce, Anya Peterson. The Anthropology of Dance. Canada : Fitzhenry ; Whiteside Limited, 1977. 1 92-212. Print. 8. Spencer, Charles. The World of Serge Diaghilev. England: Paul Elek, London, Limited , 1974. 49-162. Print. 9. Taruskin, Richard. Stravinsky and the Russian Traditions: A Biography of the Works Through Mavra. Berkeley: University of California Press, 1996. 10. Thomas, Michael. â€Å"A Riotous Premiere: Igor Stravinsky The Rite of Spring. † San Francisco symphony Keeping Score . N. p. , n. d. Web. http://www. keepingscore. org/sites/default/files/swf/stravinsky/full;. 11. Wagner, Christopher. â€Å"Historical Bo'ys Clothing. † Historical Bo'ys Clothing. (2002): n. page. Print. . 4. Kirstein, Lincoln. Four Centuries of Ballet: Fifty Masterworks.New York: Dover Publications, 1984. 5. Mackrell, Judith. â€Å"The Guardian. † Guardian. (2008): n. page. Print. . 6. Rerikh, Nikolai? Konstantinovich, and Cordier & Ekstrom. Nicholas Roerich: Decors and Costumes for Diaghilev's Ballets Russes, and Russian Operas. New York: Cordier ; Ekstrom, 1974. 7. Royce , Anya Peterson. The Anthropology of Dance. Canada : Fitzhenry ; Whiteside Limited, 1977. 192-212. Print. 8. Spencer, Charles. The World of Serge Diaghilev. England: Paul Elek, London, Limited , 1974. 49-162. Print. 9. Taruskin, Richard. Stravinsky and the Russian Traditions: A Biography of the Works Through Mavra. Berkeley: University of California Press, 1996. 10. Thomas, Michael. â€Å"A Riotous Premiere: Igor Stravinsky The Rite of Spring. † San Francisco symphony Keeping Score . N. p. , n. d. Web. http://www. keepingscore. org/sites/default/files/swf/stravinsky/full;. 11. Wagner, Christopher. â€Å"Historical Bo'ys Clothing. † Historical Bo'ys Clothing. (2002): n. page. Print.