F. Scott Fitzgerald and New Consumer Culture

What do you think of the skyline that obsession with m oney and the virgin consumer finishing of the 1920s dominates human thinking and sort in The Great Gatsby? One of the see fores in The Great Gatsby is The morals and im mensity of Wealth in high residuum New York social circles of the 1920s. Fitzgerald himself lived during this period of epoch-making coating channelize in the States and therefore I feel his induce feelings and concerns on obsession with money and the forward-looking consumer culture was one reason as to why he wrote this reinvigorated. He begins by establishing this theme through Daisy and Tom.Daisys share often has references to wealth Her voice is honorable of money. The synecdoche here represents Daisy herself as an inclination of desirability and high stead. Daisy represents perfection to Gatsby because she has the wealth, class, view and sophistication that Gatsby has wanted all of his livelihood. The life that they melt seems to lack d irection and meaning, the duad drift unrestfully to wherever pack were gamy together. This shows that their behavior is dominated by social conventions of consumerism, it is important for them to be seen with people like themselves.Although Daisy has such a internal life style her face is merit slight, here Fitzgerald is commenting that money evictnot buy enjoyment or true fulfillment. In chapter 2 Fitzgerald creates a gothic vision, using in the altogether descriptions of the bollix up attain that lies between the twain eggs. Fitzgerald uses ashes as a way to correspond the impure, dim and dirty lives that the rich lead ashes take the forms of houses and chimneys which ash grey men inhibit (if you come to close to them it can become harmful).The desolate waste land is an industrial dumping site and I feel Fitzgerald uses it as a doodad to contradict the world of beauty entrance that its creators live in. It is a way of present the darker, less glamorous truth of the new consumer culture as the vast amounts of waste create such an unpleasant sight. This introduces one the key themes in the novel which is the morality of wealth. The white ashen dust that covers Wilson and his environment is representing the poverty that he lives in payable to his lack of money.In comparison to Tom, Wilson is much more passive and shy which could be receivable to the fact that he is much less wealthy. Tom seems to have automatic dominance over Daisy however Wilson clearly lacks manipulate over Myrtle, suggesting he is respected more. This displays the theme of The Importance of money as their divers(prenominal) fortunes influence the way these men practice and the quality of life they have. Myrtle is a key character in the novel in displaying Fitzgeralds concerns with the new consumer culture and the way it dominates human behavior.As the party in the small apartment develops, her mannerisms completely change with the influence of her dress her behavior ha d alike undergone a change. This shows that the luxurious life style hugely influences people often, like myrtle, badly. In the comfort of her new, fake privileged lifestyle and raised status she becomes more assured and haughty. This could suggest that myrtle is shallow as the way she conducts herself changes as well as the colour of her dress, which is often apply in The Great Gatsby as a technique to represent social status or class.