Break Free From The Product Life Cycle

Break Free From the Product Life Cycle Kotler, P. (2003). positioning and Differentiating Break Free From the Product Life Cycle Youngme daydream Harvard Business Review Summary A company must(prenominal) stigmatise itself from others during the product life cycle by creating an project that demands prudence and fosters unique brand awareness. Louis Vuitton is a company that constantly rejuvenates itself and has maintain a highly coveted brand for one cytosine fifty course of instructions.

A $1,000 monogrammed Louis Vuitton handbag is in much(prenominal) demand that it has spawned a multi-million dollar market of counterfeit products, most(prenominal) commonly referred to as knock-offs. The demand is so high for these knock-off products that LVMH Moet Hennessy, owner of the brand, has a finicky team that works with international legal philosophy organizations. Last year there were 6,000 raids by police, resulting in the stopover of nearly 1,000 counterfeiters (LV, 2005). The LV logo ha...If you want to get a full essay, place it on our website: OrderCustomPaper.com

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