The Priming Effects of Counterfactual Thinking

While a large body of literature on counterf boutuals has explored the set up of conditional thinking on divers(prenominal) variables suchasaffect(e.g.Roesel995).judgment(e.g.MillerandMcFarland 1986). self-inferencing (e.g. Roese and Olson 1993) and message interrogation (e.g. Krishnamurthy and Sivaraman 2002). there has been relatively little look into on the footing effect of conditionals (e.g. Galinksy and Moscowitz 2000), The present article examines the fuzee effects of counterfactual thoughts on the evaluation of inclose messages. We picture that the mere act of thinking counterfactually primes an altemative-generation mindset that increases the accessibility of altematives to a given var., lead-in to an elimination of skeletal system effects. Our findings contribute to the literature on counterfactual thinking and de-biasing strategies. We consider the effects of counterfactual thinking on information processing in the context of close in messages since such messages lend themselves to the light exploration of altematives to the message arguments. Further, given the stout nature of border effects in consumer behavior (Levin. Scheider and Gaeth 1998) framed messages would provide a strong test of the strength of counterfactual primes. If a somebody indulges in counterfactual thought and is hence exposed to a framed message, the altemative ofthe frame should be more than accessible collect to the primed mental strategy of altemative generation, guide to a more balanced view of the product and decreased chassis effects.

Since lovely in counterfactual thinking nec essitates considering altematives to a given! outcome, it should cringe focus on just i frame of elongation and induce consideration of other frames of reference. Because framing effects are the result of focusing on a particular frame of reference (positive or negative), thinking counterfactually should subordinate this effect. We therefore mull over that the generation of counterfactual thoughts should result in an elimination of framing effects such that the evaluation of positively framed messages is non significantly different from negatively framed messages. If you want to nurture a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper