Introduction to Marketing Essay Example | Topics and Well Written Essays - 2000 words - 2

understructure to Marketing - Essay Example, branding, modifying andinfluencing customer behavior and buying decisions.All of such strategies are utilize to increase sales of products and services. Marketing has a lot of definitions. One of them defines marketing in a route such that it relates marketing to the way society promotes spending on breakicular products and services. Marketing generally targets a specific consumer segment depending on the type of merchandise or service. It is very important for marketing initiatives to management on customer needs and wants of the specific target audiences. Marketing is such a topic that covers a wide range ofaspects, which includes advertises, public relations, sales, and product promotions. Many people confuse sales with marketing, when the truth is the deuce are a lot different from each other. gross sales involves activities which aim at getting a product or serviceinto a market, promoting the product, influencing the behavior of consumers, and influencing the consumer buying behavior. The actual function of a Sales division is to transfer the ownership of the products or services from the produces to the customers.The marketing and financial results of the companies depend on a number of interrelated internal and external factors. The analysis of these factors has been a constant concern for academicians and practitioners. The very complexness of this subject requires indulging into more narrow aspects of research of the issue. One of the many possibilities is that while seeing with the glass of marketing initiatives of a company, while assuming that such possibilities predetermine any contact amid the company and the target market. These initiatives significantly influence overall growth and success of the company. However, the span of marketing initiatives as well as their influences are extremely wide and can hardly be analyzed at once as a single entity. One way to cover logically a part of such a bro ad picture is through analysis of the marketing division