Strategic Marketing Plan Essay Example | Topics and Well Written Essays - 1750 words - 1

Strategic Marketing Plan - try out ExampleIn essence, a smart TV is more like a smartphone and a cracking deal superior to the idiot box it used to be called (Sinclair 2011a, 3 Sinclair 2011c, 3).This strategical marketing think is prepared for Samsung TV, which is particularly geared toward the Australian market. Before this report proceeds to Samsung TV, it will discuss the SBU in general first. Samsung (2011) aims to bearing itself as a leader in innovative technology, distinctive designs, and a ternary focus on convenience and value. From 2007 to 2010, Samsung Electronics experienced continued revenue growth ( blood lineweek, 2011). The company posted 2007 revenues of $84.49 billion, which increase by $48.14 billion by 2010. In 2010, Samsung made $132.626 billion in revenues (Businessweek, 2011). Gross profit as well as jumped from $23.695 billion in 2007 to $44.569 billion in 2010 (Businessweek, 2011). Samsung also enjoyed profitability ratios that are part of the top one s in the industry. Return on Assets is 6.83%, Return on Capital is 9.11%, and Return on Equity is 16.07% (Businessweek, 2011). Gross adjustment is 31.86% and EBITDA Margin is 16.81% (Businessweek, 2011).Samsung Electronics Australia was created in1987 as a sales and marketing auxiliary of Samsung Electronics (AO3 2011). Samsung Electronics Australia is composed of three divisions Consumer Electronics, Information Technology, and Telecommunications (AO3 2011). Furthermore, Samsung Australias TV business unit is considered as a key driver in the Samsung Set Business portfolio, along with the Mobile phone business (Samsung 2011). The TV business has held a strong top position in the market share (Samsung 2011). LED TVs have led the growth in the TV business, turn Samsungs LCD and Plasma TVs are also industry leaders (Samsung 2011). This indicates that for Samsung Australia, Samsung TV is a strategic fit within the corporate structure, because it sustains the marketing of innovation a nd