Introduction to Marketing Essay Example | Topics and Well Written Essays - 2000 words - 2

understructure to Marketing - Essay Example, branding, modifying andinfluencing customer behavior and buying decisions.All of such strategies are utilize to increase sales of products and services. Marketing has a lot of definitions. One of them defines marketing in a route such that it relates marketing to the way society promotes spending on breakicular products and services. Marketing generally targets a specific consumer segment depending on the type of merchandise or service. It is very important for marketing initiatives to management on customer needs and wants of the specific target audiences. Marketing is such a topic that covers a wide range ofaspects, which includes advertises, public relations, sales, and product promotions. Many people confuse sales with marketing, when the truth is the deuce are a lot different from each other. gross sales involves activities which aim at getting a product or serviceinto a market, promoting the product, influencing the behavior of consumers, and influencing the consumer buying behavior. The actual function of a Sales division is to transfer the ownership of the products or services from the produces to the customers.The marketing and financial results of the companies depend on a number of interrelated internal and external factors. The analysis of these factors has been a constant concern for academicians and practitioners. The very complexness of this subject requires indulging into more narrow aspects of research of the issue. One of the many possibilities is that while seeing with the glass of marketing initiatives of a company, while assuming that such possibilities predetermine any contact amid the company and the target market. These initiatives significantly influence overall growth and success of the company. However, the span of marketing initiatives as well as their influences are extremely wide and can hardly be analyzed at once as a single entity. One way to cover logically a part of such a bro ad picture is through analysis of the marketing division

Girl Before Mirror by Pablo Picasso Assignment Example | Topics and Well Written Essays - 500 words

Girl Before Mirror by Pablo Picasso - Assignment ExampleAttention is in the main drawn towards the face of the young woman in the painting which is a natural focal point. This is emphasized by painting one half yellow and surrounding the head with an oval of white and green that separates it from the shack of the busy pattern in the background piece providing adequate visual weight that creates equilibrium in the form of the mirror. The proportions are also modified in such a manner that makes the facial attributes of the girl occupy the total space of her head. Her head that is depicted as having yellowish hair and her half-yellow expression is portrayed as the lightest part of the picture as it is the main light source. Attention is drawn to the body that has been separate in a vertical manner, through the use of cool and pale hues that are started by darken shapes and lines. The left half is dressed in a stripped garment, possibly a bathing suit, while the right side is ba re. The manner in which the stomach is swollen suggests an element of childbearing as swell up as renewal of life. Her biology is stressed in the image that appears in the mirror as her abdominal cavity is reflected in a confident manner. Attention is attracted to this part of the painting through a rapid tip in value as since the rest of the mirror image is darkened, the breasts and the belly are lighter. The painting, which is vertically orientated and standing at more than five feet, depicts the image of a girl and her reflection occupying almost the whole working area. The girl in the painting is not scale down.

Analysis of the Origin of the marriage rituals, traditions, practices Research Paper

Analysis of the Origin of the spousal rituals, traditions, practices of Jewish weddings in Orthodox communities - Research Paper ExampleMarriage is a social mental hospital in which two individuals be united in holy matrimony. The institution of marriage ceremony, as we see it today, has cock-a-hoop over many centuries. Traditionally viewed as the union of a man and a womanhood, this concept has travel more complex today owing to the increased sophistication and civilisation of modern societies. Thoroughly immersed in customs, traditions, religion and civil regulations, many of the conventional rites have perished over time to yield place for freshly ones. The rituals, traditions and practices of marriage differ greatly across diverse cultures, religions, countries, ethnic communities and social strata. Majority of the traditional marriage ceremonies comprise an exchange of nuptial vows by the couple, offering of gifts and a public announcement of the marriage by an authority figure. Some other commonly incorporated elements in a wedding ceremony are traditional music, recital of poetry, chanting of prayers or readings from religious texts. All of these marriage customs have their grow firmly embedded in the beliefs and customs of the society in which they are conceived. In Judaism, marriage is regarded as the ultimate state of mankind and a man without a wife or a woman without a husband are regarded as incomplete. As Isaac Klein quotes from Leviticus 34a in his book A man who does non marry is not a complete person. (Klein, 1979, p. 381) It is also believed that Any man who has no wife lives without joy, without blessing, and without goodness. (Garland, 2003, p.276) In Jewish literature, the term that denotes marriage is kiddushin, which in English means sanctification.

Summarizing a biological article Essay Example | Topics and Well Written Essays - 250 words

Summarizing a biological article - sample Example67).The get word addressed initial questions relating to the role of membrane phospholipids in ice nucleation activity. Previous studies look at also tried to address role of phospholipids as a factor of ice nucleation activity in most bacterial membranes. The subject field established the role of phospholipid components such as phosphatidylinositol and phosphatidylethanolamine, to ice nucleation activity.The researchers in the study grew E.coli bacterial strains in controlled cultures at 21 degrees Celsius and pH of 7. The study monitored the growth of the cells through and through measurements of absorbance of the media at 600nm using Perkin-Elmer spectrophotometer. The researchers the harvested multiplied cells after the end of logarithmic phase. The study then overexpressed ice nucleation proteins E.coli cells through cloning in Pt3t7lac vector. The study assayed Ice nucleation activity in the cells through droplet-freezing as say followed by serial dilutions. The study eventually used ICE software program to calculate ice nucleation activity. The study then extracted ice nucleation protein through lysis of the E.coli cells and the protein content determined through Bradford method. The researchers then purified and analyzed Ice nucleation protein through gel electrophoresis followed by immunoblotting (Palaiomylitou et al. 68). After production of protein antibodies, the study extracted the lipids through monophasic system involving methanol, chloroform, and water ratio of 210.8.The study affirmed the restoration effect of phospholipids on the activity of ice nucleation protein after the delipidation of lipoproteins. However, must phasmatoscopic analysis to garter in the elucidation of hydrophobic properties of ice nucleation protein and to determine the mode of protein-lipid interaction in the ice nucleation protein (Palaiomylitou et al. 75).Palaiomylitou, M. A., Kalimanis, A., Koukkou, A.I., Drainas, C., Anastassopoulos, E.,

ART Essay Example | Topics and Well Written Essays - 500 words - 23

ART - Essay ExampleThe artist has reflected light everyplace the leaves by painting them yellowish grand. The distance between one tree and the next has been made expectant by lending a lighter shade of green to the leaves of the nearby trees and a darker shade of green to those in the distance.From the apparent purplish blue sky and the chandeliers hanging along the way, it seems that the magazine of the day captured in the picture is evening that is soon to transform into the night. While one can see even without the chandeliers for the time being, they would be a must to enhance the vision once the sky turns any darker. This picture makes me sapidity like being in the middle of a forest. It tinctures like the beginning of a story. There is a lot to tell depending upon how one interprets the destination that the pathway leads to. The pathway capability just end in a steep slope offering no further land to continue the movement, or it might just slide downward as the trees on the side indicate thus leading the interview to an unknown destination. As the audience of this picture, I feel welcomed into the world of endless imagination of the artist. I feel like the artist has provided me with a direction and has left it upon me to choose to what length I go in that direction. It is like the artist has handed over the tools to me but at the same time, deters from becoming the controlling promote so that I use those tools in whatever way I want. The effect of the picture on me as an audience is empowering. I feel like the artist is questioning me where I would go from there, masking me the picture. It seems to be just the start of a journey in two ways firstly, the pathway seems to bugger off just started and it is for the audience to decide where it ends, and secondly, the sky is purplish blue indicating evening while the lit candles in the chandeliers indicate the preparations of the night when the sky would be darker. So the moment captured in the

Case study histology 2 Example | Topics and Well Written Essays - 1000 words

Histology 2 - Case line of business ExampleThe colon is also masculine to aid in movement of provender through the esophagus. The muscles twinge and relax rhythmically to facilitate peristalsis. The colon is also eagle-eyed this ensures nutrients remain in the colon for long period to maximize absorption. The reddish appearance of the colon indicates presence of blood capillaries. Capillaries bring in oxygen for oxidation and takes away absorbed food. (Odze & Goldblum 2009, p. 10)It has a pouch like projection called cecum that collects undigested food from the ileum. It is the first section of the large intestine. Cecum has a valve that separates it from the ileum. The valve regulates the amount of food getting into the cecum and prevents backflowing of food into the ileum. The main function of the cecum is to absorb water and salts. The epithelium of the colon is thin. It enables food to disperse through the colon at a higher rate. The colon also has gland that resembles test tubes on their walls called crypts of Lieberkhn. The crypts are embedded in the epithelial lining to enable them veil enzymes which in turn secrete mucous to lubricate the colon. In addition to this, crypts secrete hydrochloric Acid which kills any bacteria in the nutrients (Odze & Goldblum 2009, p. 66).The colon has a lining called mucosa. Mucosa secretes mucus which lubricates the colon to aid in peristalsis. The epithelium lining of the colon also has various goblet cells which secrete mucus. The mucus is used neutralize acid in the stomach. In addition to this, the mucus hinders enzymes from digesting the internal walls of the colon (Wolff 2010, p. 33)Crohns disease is a type of inflammatory bowel disease. It for the most part affects the intestine though it can affect any part from the mouth to anus. It is associated with the fistulae and ulcers. Crohns disease compels the immune organization to attack healthy cells within gastrointestinal tract leading to inflammation. It i s usually classified as

Financial Management Master Research Paper Example | Topics and Well Written Essays - 2000 words

Financial trouble Master - Research Paper ExampleIt also has a secondary listing on the Irish Stock Ex adjustment with the name TESCO PLC. Its market metropolisization (as on 11/5/2008) is 33.09 billion pound, tax revenue is 47.3 billion pound (2008), operating income is 2.97 billion pound(2008) and net income 2.13 billion pound (2008).All figures infra argon for the Tescos pecuniary historic period, which run for 52 or 53 week periods to late February. The figures in the table below include 52 weeks/12 months of turnover for both sides of the business as this provides the best comparative. gibe shareholder Return (TSR) shows the return on investment a shareholder receives over a specified season frame and takes into consideration the share price appreciation/depreciation and dividends received. The TSR is calculated by adding the dividend per share to the capital gain/loss and dividing this by the share price and is expressed as a percentage change over time.I have extracted the data for 4 course of instructions for Tesco and Sainsbury and have taken the dividend comprising of the lag and last(a) dividend paid by Tesco along with the stock prices appearing as on the close of every financial year as well as in the beginning of the year for the financial years from 2004-05 bank 2007-08.TSR ANALYSIS FOR TESCO As it is sooner clear from the calculat... racted the data for 4 years for Tesco and Sainsbury and have taken the dividend comprising of the interim and final dividend paid by Tesco along with the stock prices appearing as on the close of every financial year as well as in the beginning of the year for the financial years from 2004-05 till 2007-08.PARTCULARS OF DIVIDEND PAID BY TESCODIVIDEND IN PENCE/SHAREPARTCULARS OF SHARE PRICES AS ON PARTICULAR ascertain - TESCOSHARE PRICE TSR FOR TESCOInterim - 10/10/073.20As on 23/02/2008 - eat up cdFinal - 23/04/087.70As on 24/02/2007 - Beginning446Total10.90Difference in prices- 46(-46+10.9)/ 446*100= 7.87%Interim - 11/10/062.81As on 24/02/2007 - End446Final - 25/04/076.83As on 25/02/2006 - Beginning335Total9.64Difference in prices111(111+9.64)/335*100= 36.01%Interim - 28/09/052.53As on 25/02/2006 - End335Final - 03/05/066.10As on 26/02/2005 - Beginning308Total8.63Difference in prices 27(27+8.63)/308*100= 11.57%Interim - 29/09/042.29As on 26/02/2005 - End308Final - 20/04/055.27As on 27/02/2004 - Beginning258Total7.56Difference in prices 50(50+7.56)/258*100= 22.31%TSR ANALYSIS FOR TESCO As it is quite clear from the calculations that the Total Shareholder Return for the Company has been quite volatile in nature and has been variable for the four years period and the same was negative for the authorized financial year 2007-08. This is on account of the fluctuating share price although the dividend per share has been on a constant rising scale. Moreover the performance of the stock has been quite volatile for TESCO and for the current financial year 07-08, it showed a downward tre nd. (ii) Market Value Added(MVA)A calculation that shows the difference between the

The paper should be presented as a Journal opinion article and address Essay

The radical should be presented as a Journal opinion article and address an economic issue of current pertain to Wall Street Journal readers - Essay ExampleThe expedition in launching the mars geographic expedition spacecraft has triggered a heated debate on the wall street journal in the last(prenominal) with many arguments being centered on the economics of launching the mars orbiter at an usurious cost while many of the Indian citizens continue to languish in poverty and living at absolute wanton. However, before such criticisms, people should be aware that governments are responsible of management of a countrys resources for the best interest of the inhabitants of the countries. Economic viability of projects informs the government in the most profitable investments to undertake. tight-laced evaluation of such a projects economic viability would help in advising a government on expend in the right investments or otherwise.In an article, dated 5 Nov 2013, one WSJ staff make s a compendium of many of the comments that circulated among social media platforms in the wall street journal concerning the $73 million mission in labour mars exploration by India (Anon, para 1-3). According to many of the comments was that this was a huge undertaking that was spending so much amount of public funds, which would be otherwise spent, on improving the livelihoods of bulk of the Indians through provision of food, water, improved sanitation and such other measures that would improve on their livelihoods. Nevertheless, there were to a fault a number of comments who would reason in support of the expedition and reason that the long-term benefits to be accomplished through the exploration outweighed the capital investment devoted to the exploration exercise.While all opinions are justifiable, this paper chooses to object to the opinions of those who would question the investment through supporting the undertaking by the Indian government. Economic improvement and deve lopment within any economy has its roots embedded in research and development. Space exploration is therefore very essential especially within the 21st century as we

Strategic Marketing Plan Essay Example | Topics and Well Written Essays - 1750 words - 1

Strategic Marketing Plan - try out ExampleIn essence, a smart TV is more like a smartphone and a cracking deal superior to the idiot box it used to be called (Sinclair 2011a, 3 Sinclair 2011c, 3).This strategical marketing think is prepared for Samsung TV, which is particularly geared toward the Australian market. Before this report proceeds to Samsung TV, it will discuss the SBU in general first. Samsung (2011) aims to bearing itself as a leader in innovative technology, distinctive designs, and a ternary focus on convenience and value. From 2007 to 2010, Samsung Electronics experienced continued revenue growth ( blood lineweek, 2011). The company posted 2007 revenues of $84.49 billion, which increase by $48.14 billion by 2010. In 2010, Samsung made $132.626 billion in revenues (Businessweek, 2011). Gross profit as well as jumped from $23.695 billion in 2007 to $44.569 billion in 2010 (Businessweek, 2011). Samsung also enjoyed profitability ratios that are part of the top one s in the industry. Return on Assets is 6.83%, Return on Capital is 9.11%, and Return on Equity is 16.07% (Businessweek, 2011). Gross adjustment is 31.86% and EBITDA Margin is 16.81% (Businessweek, 2011).Samsung Electronics Australia was created in1987 as a sales and marketing auxiliary of Samsung Electronics (AO3 2011). Samsung Electronics Australia is composed of three divisions Consumer Electronics, Information Technology, and Telecommunications (AO3 2011). Furthermore, Samsung Australias TV business unit is considered as a key driver in the Samsung Set Business portfolio, along with the Mobile phone business (Samsung 2011). The TV business has held a strong top position in the market share (Samsung 2011). LED TVs have led the growth in the TV business, turn Samsungs LCD and Plasma TVs are also industry leaders (Samsung 2011). This indicates that for Samsung Australia, Samsung TV is a strategic fit within the corporate structure, because it sustains the marketing of innovation a nd

On-Campus Living Requirements Personal Statement

On-Campus Living Requirements - individualized Statement ExampleThe reasons accounted for this trend, tradition and/or normal is because studies have established that it promotes higher(prenominal) student guardianship rates (Garner 114). This is comp atomic number 18d to students who run short off-campus who according to the respondent from the wonder exhibit higher drop prohibited rates than those maintenance on campus. There is a lot of research through by people in the field of higher education looking at the impact that keep on campus has for students. It has been shown repeatedly that students on campus argon more likely to have a higher grade point average than the students who do non. They are more likely to stupefy at the institution and graduate than those students who do not live on campus. The reasons accounted for this trend, tradition and/or practice is because studies have established that it promotes higher student retention rates (Garner 114). This is compa red to students who live off-campus who according to the respondent from the interview exhibit higher dropout rates than those living on campus. There is a lot of research done by people in the field of higher education looking at the impact that living on campus has for students. It has been shown repeatedly that students on campus are more likely to have a higher GPA than the students who do not. They are more likely to stay at the institution and graduate than those students who do not live on campus. There are exceptions to the mandatory on-campus living requirements including if someone has ever served in the military machine and/or is of a certain age usually above 22 years of age. These individuals are allowed to live off-campus because they are deemed to possess the necessary and required skills and abilities to live alone. The insistence on having a mandatory on-campus living requirement is also based on the need for institutions of higher learning to raise funds. These fu nds are used to support other facilities and amenities in the universities other than the accommodation facilities (Kuh et al 16). On-campus living requirements are policies are supported and opposed in equal measure by both students and parents depending on the eyeshot one is looking at it from. On-campus living is one of those life stages where young adults get to leave their homes and wampum living on their own away from home. On-campus accommodation acts as a transition in the travel towards independence (Kwoka-Finning 148). Students in halls of residence learn and acquire essential life skills that help them maneuver out in the real world when they leave these halls of residence.

Global study-xxx Essay Example | Topics and Well Written Essays - 1000 words

Global study-xxx - Essay ExampleOverall, the issue is really complicated because on the one hand the companion flag is the part of the American biography, and one the other hand it is non correct to have it on the Capitol due to the latest events.This debate being one of the pages of American history is greatly influenced by western imperial and colonial legacies. In fact, the legacy of western imperialism and colonialism is felt in many of todays conflicts in regard to ethnic or religious questions, and the issue of the Confederate flag is one of them. The roots of this conflict go deep in history up to the quantify of slavery, and this is here that western imperialism and colonialism enter the problem. The matter is that the notion of racial discrimination, which gave birth to the current debate as hale as numerous hate crimes and other issues similar to them, originates from western imperialism and colonialism, and mostly from westerners believe to expand the territories th ey had and to exploit free labor of slaves. In fact, the main reason wherefore the notion of racism does take place in modern America is that it is imperialism and colonialism that set the boundaries amidst races and established the idea of differences surrounded by races and of submission of one race to another. Therefore, it is possible to say that western imperialism has given rise to animosity between people, which resulted in racism and, consequently, the issue under consideration as well.In addition to this, as it follows from spear Frankopans article Go East, Young Knight, western imperialism is seen in the tendency of shifting focus when it comes to historical events. In particular, it appears that very often history is written in the way particular personalities want it to be. This is why the Confederate flag is the issue of discussion which needs clarification as there is no commensurateness on its meaning and role because of the differences in points of

Descriptive Statistics Essay Example | Topics and Well Written Essays - 500 words

Descriptive Statistics - Essay ExampleIn simple words, the results argon not accurate because the last patients survival of 45 weeks is an exceptional entry that has alone a considerable impact on measures of central tendency in this study. Recall that the standard release defines an area below and above the hatch about which it is expected that a majority of the scores bequeath fall. The researchers at that placefore, would be required to submit another set of results on 12 new entries to estimate the mean and central tendency measures. Additional money to researchers will then be granted if they come up with satisfactory results. Research Hypothesis Null Hypothesis H0 - ? = 9.6 Alternative Hypothesis Ha = ? 10 The overlord claim is that the mean number of weeks that a prostate cancer patient lives after receiving a confirm diagnosis of being in stold age 4 is 9.6. Whereas, the new case study considers that it is above 9.6 therefore, there is need to conduct a statistical tes t of single average. Test Statistic Variables The independent variables include the age of cancer patients, financial situation of participants etc. The dependent variables may include medical checkups and patients personal care. Selection, Problems and ethical Issues The cancer patients in stage 4 will be selected randomly without identifying their forecasted survival life in weeks by doctors and medical representatives. Indeed, this is an attempt to avert any possibility of biases in the study.

Product Campaign Plan Research Paper Example | Topics and Well Written Essays - 2000 words

Product Campaign Plan - Research Paper ExampleOver the one-time(prenominal) two decades, there has been an increased number of Nipponese restaurants in the US with the numbers more than double and the business environment becoming increasingly competitive. The 2010 Jetro Japanese Restaurants trends harbour shown that Japanese restaurants in the period 2005 to 2010 conduct increased by 54.8% (1). Furthermore, Lim (2) in his study acknowledges that increasingly over the past years American customers contract come to appreciate Japanese food, and most specifically its famous sushi dishes. Such resign appreciation for the Japanese food and the increasing number of Japanese restaurants implies that Japanese restaurants impart have to operate effectively deep down the growing competitive environment to be profitable. For Miyagi, one of the highly rated Japanese restaurants in Mclean VA, the need to be efficient and competitive in a changing environment is even greater if it is to re tain its crystallize spot in the region. Miyagi is a family-owned Japanese restaurant in Mclean VA, with the restaurant having been founded in the late 1980s, jibe to Lei a waitress in Miyagi, after the family immigrated to the US. The restaurant serves Japanese meals such as sushi, to the widely diverse population in Mclean region. However, based on observation, the ratio of Japanese vs. other residents frequenting the restaurant as compared to the ratio of the Japanese vs. other residents in Mclean VA region is higher. While the population in the region is 38929 residents that have different race backgrounds, Japanese population in the region are 514, presenting only 1.32% of the population and non enough market for the all Japanese restaurants in the region. This, therefore, implies Miyagi needs a campaign strategy that will elevate its prominence in the region as the place to be.

Attitude, Emotions, Personality, and Values Essay

Attitude, Emotions, Personality, and Values - Essay ExampleIn this kind of situation, individuals act confidently towards the subject. Peoples behaviors ar also influenced by attitudes and emotion when a similar attitude is repeatedly expressed. Addition bothy, people may opt to alter their attitude in order to align with their behaviors in the piece of work and other kindly places (Hockenbury and Hockenbury, 2007).An individuals behavior is to a greater extent influenced by his/her constitution and shelters. A persons personality influences his/her extraversion, which is an extremely crucial aspect in human behavior. It entails the train in which an individual is sociable, outgoing, and talkative. Extraversion helps in demonstrating some individual traits such as the behavior of an inspirational leader. Personality and value also influence individuals agreeable behaviors. Agreeable behavior demonstrates the extent to which an individual is tolerant, kindness, warm, and sensitiv ity. These traits are to a great extent influenced by a persons values and personality. Personality and value also determines ones neuroticism traits. Neuroticism entails the level in which an individual is moody, temperamental or anxious. Individuals mood plays a significant role in determining behavior both in social setup and in the workplace (Hockenbury and Hockenbury, 2007).Employee performance is considerably influenced by the level of satisfaction and motivation in an organization. Employees are always motivated toward improving their performance through five main plans. These include recognition, appreciation, satisfaction, inspiration, recognition, and compensation. To modify employee performance in workplace, motivation is very relevant and essential. Motivation increases employees performance and commitment in all excellence levels. There is always a very strong linkage between motivated and at ease employee and employee performance. To satisfy and motivate employees fo r effective performance, managers need to

A lawyers dilemma using Natural Law and Utilitarianism moral theories Essay

A lawyers dilemma using vivid Law and Utilitarianism moral theories - Essay ExampleIn other words, a legal system which green goddessnot be justified by its reason has no king. According to natural law, as defined in encyclopedia Britannica online, humans have the right to make moral judgments, and this is the true law not the arbitrary power of the state. As Donald (n.d.) states, the proponents of natural law point out that people are naturally capable of cognize what they need to do in order to lead the life that they are physically fitted to live. Thus, one can undoubtedly say that the lawyers were bound by natural law to disclose the details of the death of his female child to the person who came to them seeking details. Worsening the situation, they could not reveal the same in the court too as revealing the same was against the letter and spirit of their professional duty. A look into the case proves that Garrow was pickings this contradiction with state law and natural l aw for granted. This was the reason why he disclosed the alone story to the lawyers and then tried to hide the same in the Court and acted as if he was insane. In fact, this is a classic example of the situations in which people defeat humanity taking advantage of the inadequacy in man-made laws and the contradiction between state law and natural law.

Business foundation Essay Example | Topics and Well Written Essays - 1000 words

Business tail end - Essay ExampleThe interactive entertainment programs result encompass frequent contests, karaoke, games, and music hosted by an in-house DJ charged with event programming for the lounge and main room. Key features of target market The primary sources of gross in a night unite include high-volume traffic, alcohol and food revenues, and door charges, accompanied by noun phrase spending. The key to success in this business lies in emolumenting excellent service that leaves a lasting postage stamp on the clients, vibrant entertainment atmosphere and product part strict control over the costs, and heady management of internal finances and cash flow to allow upward capital maturement (Sengupta 2005, p.4). The growth of the metropolitan atomic number 18a presents numerous opportunities that can support a high-end, dance-themed nightclub. The accessibility of a central location, demographics, and lightheaded direct competition presss major advantages to the esta blished of a nightclub in the Oxford area. The proposed venue go away avail a vibrant social atmosphere for upstart people aged 21-35 age age theme living in and around the Oxford area. The new venue will specialize in availing high-energy themes, offer beer, wine and a broad range of liquors and mixed drinks, as well as a quality video and gaming area. The club will also sell non-alcoholic beverages such as bottled water, juices, and soft drinks, as well as a casual food menu comprising of appetizers and small entrees at low cost. market place Segmentation College students The target market for a nightclub is largely young people aged 21-35 years (both male and female). This client base is approximatelyly outgoing and single who enjoy going out and conflux new people or friends. The proximity of the club to various colleges and universities will aid the resort to draw out students within and around the Metropolis area. The distinct dance, as well as other themes, will most presumable attract students towards these entertainments. The market segmentation of the students client includes those between 18-26 years. The majority of this target market will be single male and female students interested in exploring the night life entertainment in their young age (Moss 2009, p.68). Single young business professionals The other target market for the night club entails young professionals aged between 25 and 40years. Since the area enjoys vibrant business activities, the corporation operating in the area will most likely declare employed young professionals, who have sufficient resources for recreation, and who are likely to spend some of their time in night clubs holding parties and get-togethers. The availability of multi-themed entertainment activities, young professionals are likely to spend a significant portion of their income for such entertainments. Married couples This target sort encompasses young married couples aged between aged between 30 and 40 years, who either have or do not have kids. The middle-aged couples enjoy sound financial income and are likely to b interested in spending a weekend out for parties. Tourists/Vacationers The Metropolis, Oxford area can be highlighted as one of the most significant tourist area for visitors, especially international tourists. Choices Nightclub will provide multi-level dance, pop entertainment, with a comprehensive range of entertainment and restaurant themes within its facility. The tourists can be attracted to the facility by generating vocational packages with diverse airline agencies

Chipotle Grill Essay Example for Free

Chipotle Grill EssayChipotle Mexican Grill is a chain of restaurants specializing in San Francisco burritos and tacos since its inception in 1993. Chipotle is known for chunky guacamole, large burritos, and assembly line production that provides senior high school quality food served with the speed of fast food. Its Food with Integrity motto represents the pride it has in providing salubrious ingredients. The order presently uses 100% naturally raised chicken and pork, meaning the animals were raised in a humane way and never given antibiotics or hormones. Chipotle currently operates 862 restaurants in 33 states and plans to open 120-130 new restaurants in 2009 (Chipotle, 2009). A major challenge is finding new restaurant sites that go forth provide an passable node base and enable continued growth.Chipotle has historically operated on miniscule advertising budgets, but will take a more aggressive stance in the near future. Mark Crumpacker was appointed the companys first Chief Marketing Officer this past year, and promises to bring new energy and a fresh perspective to enhance Chipotles marketing posture.An evaluation of the companys internal strengths, weaknesses as well as external opportunities and threats served as the foundation for this strategic analysis and marketing plan. The plan focuses on Chipotles growth strategy and suggests ways in which it can build on existing customer relations by increasing the quality of their dining experience. The company will also aggressively taste to develop new markets in order to sustain growth and strengthen shareholder value all over time.

Lesotho Case Essay Example for Free

Lesotho Case EssayLesotho Case Study BY byrne280 The Market and the Mountain Kingdom Change in Lesothos Textile Industry Apartheid and the resulting sanctions against entropy Africa are what finally created the textile industry in Lesotho. Aside from the workers that have historically worked across the border in southeastern African mines, the arrival of the textile industry gave Lesotho its first real participation in the global economy. differently the Lesotho economy consists mostly of subsistence farming. The textile industry gives Lesotho an opportunity to participate in switch over with the rest of the creative activity and ideally benefit rom globalization. Geographically, Lesotho is uniquely landlocked and in a complete enclave of the country of South Africa. It is the abundance of affordable labor that has attracted clothing manufacturing firms, mostly from Asia that then bring the finished products to the world markets, chiefly the United States and Europe. Lesot ho has been an appealing location for textile manufacturing in part because of world conduct agreements such as the Multi-Fiber Arrangement (MFA), the Lom Convention and the African Growth and Opportunity act (AGOA).All of these concern greements have expire or are set to expire in some capacity as of the writing of the example case study, The Market and the Mountain Kingdom Change in Lesothos Textile Industry written in November of 2006. I will be examining these trade agreements and another(prenominal) factors to determine the costs and benefits of each. Lesotho is at a crucial stage of economic development and the decisions that the government makes will affect the quality of life for the people of Lesotho for days to come.Through this examination of the past there are many lessons to be learned from these previous trade policies. In some ways, these policies benefit other countries more than Lesotho. Hopefully these lessons can be applied to a plan of action for the gover nment of Lesotho. It is my recommendation that the government of Lesotho evaluate the causes and effects of these policies as well as the costs and benefits. Going forward Lesotho should do more to empower and educate its own people instead than rely on invidious trade policies.It is not my point that Lesotho should not take advantage of trade policies while they are in go down still it has repeatedly set itself up for failure when trade policies expire. Analysis of Previous Policies Affecting the Lesotho Textile Industry The Lom Convention The Lom Convention was the first experiment in development and co-operation between Europe and Africa after colonial rule. It was established in 1975 and during the 1980s greatly benefited Lesotho by providing a developmental spark to the textile industry.It also provided for a smoother separation from British colonization and was a good stepping stone for development. As result, Lesotho along with other former colonies benefited from prefer ential trade with Europe. barely the agreement went through five major evisions as needs changed and finally expire completely in 2007. The Lom convention can be credited for providing a short-cut to development for developing former colonies but the preferential treatment was not sustainable long term. It was changed to require that the raw materials originate from a former colonization as well.Since Lesotho does not produce its own raw materials and imports most of raw materials from China rather than other former colonies, the policy was already outdated before it expired. This left a 17% tariff in place for Lesothos access to European markets. This virtually eliminated trade with Europe by 1998. The Multi- Fiber Arrangement (MFA) and, the savvy on Textiles and Clothing (ATC) The MFA was a multi-nation agreement that created quotas from individual countries on imports to the Unites States.The MFA was active from 1974 to 1994 and was then replaced when the World batch Organiz ation (WTO) implemented a similar policy called the Agreement on Textiles and Clothing (ATC). The policy expired in 2005 and there are currently no country quotas on textiles. Much like the Lom Convention, the ATC helped to scratch line the Lesotho textile industry and carried it through 2005. The cost is that arguably quotas can hinder free trade in the world arket. It gives inefficient countries and unfair advantage over efficient countries.The aggregate world output of textiles is basically lower with the quotas in place. The MFA and ATC provided a great way for Lesotho to participate in world trade but unless the policies are permanent, it is not a sustainable solution. Because quotas facilitate inefficient production of goods, they cannot be in place indefinitely. Eventually, truly fair trade must be allowed among all countries and Lesotho must be able to fabrication textiles as efficient as countries like China if it would like to have its textile industry survive.

Our Societys Indifference to Violence Essay Example for Free

Our Societys unemotionality to Violence Es swanLast year, while sitting in my gondola car with a friend at the beach, I witnessed a terrible military post in which almost no one helped the cleaning lady in trouble. Although I was scared, it never occurred to me to not offer my assistance. Looking stake at the situation now, I weight help but peculiarity if I wasnt there how differently the night may have dour out for an innocent girl. This one night, changed my life and probably saved hers. On this night, we sat in the car talking about the days events and enjoyed the calmness of the ocean and the peacefulness of the night.Although it was already dark, many other cars line the boardwalk and several people were sitting out watching the waves crash on the nearby beach. For a new evening, the beach was unusually busy. We sat and talked for few minutes before noticing a commotion off in the distance. At first, it appeared to be a prank, or a fight. Initially I didnt think it was serious and went covering fire to enjoying the sound of the waves and the company of my friend. Soon, the distraction appeared to take on a more desperate tone, so I focused ahead on what was happening.In the distance I could see a young woman unhingedally running from vehicle to vehicle. I had no musical theme what was going on, and although I wanted to send away it, something told me not to. I strained my eyes to see what she was doing, and to my surprise no one else seemed to notice how frantic she was. As she ran around, shouting and what looked like crying, people walked away, rolled up their windows and ignored her. She was making her way rout the line of parked cars in a hurried fashion, but I still had no idea how severe the situation was.In no time, she was standing at the drivers side window screaming. Her words were arduous to draw and quarter out and my first thought was that she was drunk or on drugs. I quickly brush aside this idea when I noticed her shi rt. It was covered, in what appeared to be blood. She was crying, and talking so fast I couldnt make out what she was saying. What was clear was that she was enquire, in fact, begging for help. We quickly told her to get into the backseat, away from the danger that had caused her this horrible reaction. She was trembling, and bleed and crying.We did our best to comfort her and quickly called 911 from our cell phone. Luckily the police were nearby and responded very quickly. As we sat, and waited for the police to question us, we couldnt help but wonder why no one had helped her. She had asked at least ten-spot people for help, and all of them had ignored her. The situation was obviously dire and had we not called the police immediately whos to say what would have happened to her. We waited for what seemed like an eternity until finally the police explained the situation.It seemed the girl was making her way back to the track from the beach when a man jumped out from behind the bushes and attacked her. She had been stabbed, but managed to get away before he was able to do more harm to her. Unfortunately, the unidentified man was also able to get away. afterwards being attacked, and stabbed, she ran for help. She was obviously hurt and bleeding but no one, except us, helped her. She was quickly whisked away in an ambulance and the police assured us that her wound was minor and she would be okay.We sat for at least some other hour as the helicopters, police and search dogs looked for the assailant. We learned later, on the news that the man was never found. It was so disturbing to see soul in obvious need asking for help and everyone turning their back to her. It was as if they couldnt be bothered, or they thought she was joking. So many people were so quick to pretermit it as not serious just to justify their time of peace that it nearly cost mortal their life.I would like to think that if the people who did not help, knew that the girl was injured the y would have offered to help, but I am not sure. They were all so quick to make a judgment about the situation and assume that it was serious that this girl, who had just been stabbed, couldnt convince them that she was hurt. Our culture is becoming one of not whole increase violence, but one of desensitization to that violence. Had we not been there to help, I cant help but wonder if anyone would have thought to call the police, or an ambulance, or offer even basic comfort to someone in obvious need.The people that did not help that night were completely indifferent to her and were more considered with their knowledge enjoyment that they failed to help a young girl in need. In so doing, their wishing of assistance may have provided the attacker the time needed to get away. In this case, insensibility led to dark for not only this one girl, but to everyone else this man may have attacked in months and years to come. substantially never know just how many people this lack of co mpassion affected.Our society has become asleep(p) to violence and that numbness has not only caused an increase of violent acts it has caused a greater degree of indifference for the victims of horrible crimes like the one I witnessed. The people on the beach that night justified their lack of action by saying they thought she was acting, or drunk. Sadly, it should never have mattered why she was screaming, bleeding and asking for help. Help should have been offered without question and without prejudice. If we dont change this behavior, as a society, violence and indifference will only continue to grow as it has for the past several decades.

Mexican Border Essay Example for Free

Mexican palisade EssayWith the signing of the Treaty of Guadalupe-Hidalgo on February 2, 1848, the wall dividing the Mexican people was formed. The Mexican process means various things to different people. To date, 600 miles of cast paries has al launch been built. This wall would extend from California, to El Paso, to the valley. The first reason given by the government for construction of the wall was to veto terrorist attacks, the next was to keep illegal Mexicans out, and the most current one is to combat the medicate smuggling into the get together States. For some Mexicans and Mexican Americans, the border poses threats, and for otherwises, it establishes possibilities for oneself and ones family. The border industrialization program, which began the 1970s, increased significantly from its anterior conditions. Migration to border townspeoplespeoplespeoples became highly prevalent. Border cities led to population growth and, simultaneously, high unemployment rates. In reaction, government officials started the maquilladora program. Maquillas (from the Spanish maquillar, to make up) atomic number 18 the giant sweatshops of the global economy, where armies of poor women argon put to work to convene goods for export.The supply of women is so great that these women are treated with no value. Border industrialization began to rise and index number companies such as Samsung and RCA, as evident in the movie, Maquilapolis (2006) by Vicky Funari and Sergio de la Torre, by always having lines of women ready and bequeathing to work. Mexican government officials viewed the Maquiladora Program in a positive light, claiming it to be an integral partly of Mexicos strategy for development. 1 The movie depicts the maquiladora workers in Tijuana, Mexico to balance life working in these factories with their struggle for justness in the system that governs their place of work.This reiterates how machismo affected gender relations in Mexico and how woman ar e devalued. These maquiladoras are good because of the labor they give to Mexican citizens. However, its not fair for the low wages and cruelties taken on by the employees in these factories. Unsanitary and dangerous factory conditions pose threats to these womens lives each day. The women are looking for the means of life and survival. They face jobless times, so they are forced to find jobs in labor. Despite the conditions these women have been subjected to, they still continue to remain hopeful.Senorita Extraviada (2001) is a documentary by Lourdes Portillo about the hundreds of undetermined murders of young women that have occurred over the past 10 years in Juarez, Mexicothe Mexican border urban center a screw up the Rio Grande from El Paso. The Coalition of non-government organizations (NGOs) for Women (1994-2000) was created by female activists their main aim behind the coalition was to permute the cultural, economic, and political context of gendered violence in the city. This coalition organized events such as marches, press conferences, and house servant and international press was prevalent.There were many challenges against this coalition it was the citys first ever cross-class womens political organization and the citys first feminist-oriented political coalition. An external attack began to form on the Coalition. numerous elite political and economic leaders argued that the violence was normal for Juarez. They argued that many of these women k sensitive what they were doingliving the doble vida (double life) as factory workers during the day and prostitutes by night. Many asserted it was a recycled discourse of female trouble.The notion of these universal women mimicked the negative talk surrounding the prostitutes as women who contaminated all associated with her from family, community, and nation. A public woman was regarded as an illegitimate citizen. Government authorities used this as a way to dismiss the influx of crimes and turn on th e women for the surge of violence in Juarez. Alejandro Lugo presents an analysis of the social dimensions along the border from modify hierarchies to the notions of borderlands.He suggests that border traverses are constituted by inspection stations which inspect, monitor, and survey what goes in and out in the detect of class, race, and nation. 2 He asserts that the term border crossings has become an exceedingly hopeful phrase. Lugo further claims that people are, indeed, afraid to cross these borders. There are a few reasons for that. Those who have legal residence in the U. S. , who are light-skinned, and those who speak English, cross borders without much concern.However, those are not American citizens, who are dark-skinned, and who dont speak English face tough circumstances. As Lugo suggests, while borderlands implies multiple sides, border implies ii sides. 3 The division between the linked States and Mexico is ever-present, separating those who are residents and tho se who aspire to live the American dream to better themselves and their family. Violence is being exercised against Mexicans at border crossings. The Border Patrol continues to isolate those who do not have legal residence and force these Mexicans rear end to where they supposedly belong. There is no in-between. As described by Lugo, many Border Patrol agents take in no acceptance for uncertainty. You must prove you belong or youre forced back to the other side. This border symbolizes such positive things for many hopefuls seeking freedom, work, opportunity, however, at the same time, is a complete, unwelcoming division. Color hierarchies establish this discrimination against many dark-skinned Mexicans who are forced out of the U. S. by their own Mexican American people along the border. The border transforms itself.As evident of this border transformation is the drug smuggling. In a recent article, Drug smugglers from Mexico move into NM town, the border town of Columbus, NM has seen an influx of fancy cars with prim rims and a boom in the housing market. Many of these drug smugglers have fled from Palomas, Mexico where the Mexican army had previously been stationed. According to some residents, such as mare Gutierrez, The problem is in Palomas. Its serene here4 Many have refused to come to terms that crime is starting to flood their town.This also alludes to the border transformationnot just a sign of hope to those who seek to cross it, tho, now, a means of making life-size money for some. The Columbus police department has faced its share of bad cops within the force, yet the new appointment of police chief, Angelo Vega, is meant to restructure things within the town. However, even some residents believe that it would be impossible for this town to survive without illegal money flowing in. Not only is violence witnessed between Mexicans and Mexican Americans, but also amongst Caucasians.Racial injustice continues to exist to this day. Similar to the story of Esequiel Hernandez, the 18-year-old U. S. high school student killed on May 20, 1997 by Marines along the USMexico border in Redford, Texas, Luis Ramirez was recently murdered by two Anglo males in Pennsylvania. Ramirez, a 25-year-old illegal Mexican immigrant, was assaulted by a gang of drunken white teenagers motivate by a dislike of the growing Hispanic population in their small coal town of Shenandoah. 5 Both the Marines and the two men accused of this crime were acquitted of all charges.These types of racial tensions exhibit the racial hierarchies in society. Many guilty people can be set free just because of the color of their skin. In contrast, the story of the maquilladora program, the surge of violence along the border, gender relations, the influx of drug trading, and prevalence of racial tensions and color hierarchies amongst Mexicans and Mexican Americans all illustrate the dangers that face the border. These combinations of problems all make up the transformat ion of the border within the past several decades. It truly depicts the war of the frontiers.Many residents along the border, as in the town of Columbus are fighting to keep their town as it was by trying to rid the drug trafficking. Many Mexican Americans want a better life for their family, as well as, to not be treated inferiorly by their own people because of the color of their skin. As put by Salman Rushdie, By crossing those frontiers, conquering those terrors and reaching their goal, they themselves were now what they were looking for. They had become the god they sought. 6 For many this god, is the crossing at the border.For some, it leads to a life filled with promises and opportunities, and for others, false hopes and empty promises at their homeland are ever changing. The war of frontiers will continue to exist until the government does more to change how things are run along the controversial border. 1 Maria Patricia Fernandez-Kelly, Chapter 2, in For We are Sold, I and My People Women and Industry in Mexicos Frontier, (Albany State University of New York Press, 1983), 35. 2 Alejandro Lugo, Theorizing Border inspections, Cultural Dynamics 123 (2000), 355. 3 Lugo, 359.4 Alicia Caldwell, Drug smugglers from Mexico move into NM town, Austin American-Statesman, May 1, 2009, http//www. statesman. com/ chase/content/shared-gen/ap/National/US_Drug_Smugglers_Town. html, accessed on May 1, 2009. 5 Michael Rubinkam, Luis Ramirez Killers Found Not Guilty After Beating Mexican Immigrant To Death, Huffington Post, May 2, 2009, http//www. huffingtonpost. com/2009/05/04/luis-ramirez-killers-foun_n_195535. html, accessed on May 4, 2009. 6 Salman Rushdie, Step Across This Line, in Step Across This Line collect Nonfiction, 1992-2002, (New York The Modern Library, 2002), 351.

Nick Djokovic Essay Example for Free

Nick Djokovic EssayIn immediatelys adult male, there ar many have encrypts whizz can look up to. We arrest chosen the best of the best in the lawn tennis world, Novak Djokovic. Djokovic is a Serbian give tennis actor who is currently ranked world number 1 by the Association of Tennis Professionals.Despite cosmos the underdog during his early age as a professional tennis player, he is now the best professional tennis player overtaking the previous king of tennis Rafael Nadal. Ever since the age of four, he has been elicit in tennis. Unlike most children his age, it was not a fleeting interest. He was refractory to come across his mean solar day inhalation of becoming the best tennis player in the world. With his steadfast dream, he has won six curtilage Slam titles and has brought him to where he is now.This report will cover Djokovics personality, determine and location, pauperization and leadership skills that had admirered him to achieve his dream. The p oints highlighted are also the main reason he is worth following as an influential leader.2.0 temperThe big five model of personality consists of extraversion, neuroticism, agreeableness, conscientiousness and undecidedness to experience. Djokovic can be seen as a person that is highly extrovert as he is fun-loving, expressive and sociable.During his come tail as the winner in the Australian Open, he was so overjoyed that he threw his racket, wristbands and his shirt to his fans (AOL News, 2011). Djokovic is also heartyly attached to his fans that he created an application known as Nole4You that focuses on a direct coverage of Djokovics real epoch games (New Newsworthy, 2012a).On the other hand, Djokovic is low on the neurotism category as he is much balanced and emotionally stable. According to Suttles (2013), Djokovic was gracious in defeat as e very defeat he channels it back into better concentration for the next match. Next, Djokovic is rather high on the agreeableness met er as he shows a great deal of care towards others through his charities.Djokovic created the Novak Djokovic Foundation which supports young children from disadvantaged communities especially in native Serbia (New Newsworthy, 2012b). Besides that, he was also elected as the ambassador of The United Nations Childrens lineage (UNICEF) in Serbia as he was utterly concern in the welfare of the people in his hometown as well as the importance in early childhood education in Native Serbia (Look To The Stars, 2011).He was also keen in participating in raise ups for the betterment of society such as the fight against acquired immunodeficiency syndrome (AIDS) which required him to use the Head Red special edition bag collection from Head to the French Open Grand Slam (Look To The Stars, 2013a). Djokovic is also high in conscientiousness as he is responsible for his career and he is well organized after his achievement in the Australian Open. Although being bold in his previous season, h e is where he is now cod to his hard work in perfecting his attend to techniques and getting his diet right (Carter, 2011).According to Djokovic in an interview, he wants to be consistent in his games and to do this, he has to stay fit and take care of his health and physical condition (The National, 2011). Lastly, Djokovic is very open to new experience. i good afternoon in year 2010, Djokovic received a ph wiz call from Dr. Igor Cetojevic who state that his fatigue in the 2010 Aussie Open was due to his diet that consists of glutens that caused an accumulation of toxins in his large intestines. Djokovic listened to his advice to practice a gluten-free diet as well as to build him up spiritually.Besides that, Djokovic also took risk to revision his serve technique as advised by Marian Vajda. As a result of Djokovics openness, he no longer suffers from fatigues and he felt much happier and balanced. In addition, a commute in his serve technique enabled him to defeat the former world number one five times consecutively and brought him to the authorise of the tennis world (Saslow, 2012).3.0 Values and AttitudeAs a well-known figure in the world of tennis, Djokovic has certain determine that enable him to enjoy the success that he has today. According to George and Jones (2012, p.93), value are defined as personal convictions about what one should strive for in vitality and how one should accept. Values are progress divided into two categories work values and ethical values. In damage of work values, there are intrinsic and extrinsic work values.In definition, intrinsic work values are values that are related to the nature of the work itself. Some examples of intrinsic work values that are prominent in Djokovics work are the ability to make master(prenominal) contributions to the public, the provoke work and the challenging work that can be done. Firstly, in terms of the ability to make important contributions to the public, Djokovic is well known fo r his philanthropic work.Due to this status as the highest ranked tennis player, he is very well-connected and is able to influence his fans over his beliefs. From this, he has helped to raise awareness for AIDS, human trafficking, poverty, human rights, womens rights, childrens rights and many more (Look To The Stars, 2013b). Aside from that, his ability to make important contributions to the public and society is further supported by his status as the ambassador of UNICEF in Serbia.Aside from him advertising his beliefs on social media such as Facebook, Twitter and his video blog, UNICEF has also advertised their cause through Djokovic because of his popularity among the younger extension (UNICEF, 2011). Although generating a high pay from his career, he did not choose this career lifestyle because of it. He started contend tennis at the age of four and played professionally when he was 16 years old. This is due to his passion and interest in tennis.He has trained and played in every single tennis tournament to gain the experience he needed. Even though he has been injured quite a number of times in terms of ankle and knee injuries, that has never stopped him from pursuing his dream of being the best tennis player (Mitchell, 2013). However challenging his work may be, Djokovic never gave up. He continuously pursues his dream of being the best. After relentless practice and competitions, he finally replaced Roger Federer as the top ranked tennis player in the world.This attitude of his is admirable and serves as a constant admonisher to his fans that nothing is impossible. On the other hand, extrinsic values are values that are related to the consequences of work. unrivaled of the more prominent extrinsic values is the high salary. Not only does he get paid for playing tennis, he gets paid through his endorsements deals with well-known companies such as UNIQLO, Fitline and Telekom Srbjia (Badenhausen, 2011). His salary also includes bearing fees, exhibiti ons and prize money. Besides that, his career as a tennis player provides him with many job benefits. One of the many is fame.Unlike most athletes, Djokovic enjoys being in the limelight and often shares news and funny anecdotes of his life with his fans. Next, his job provides very flexible working hours. He practices his tennis with his coaches at any time he wants. Due to his flexible working hours, he gets to spend more time with his family and to indulge in vacations as well as hobbies. According to George and Jones (2012, p.97), work attitude is defined as the collection of feelings, beliefs and thoughts about how to behave in ones job and organisation.Although similar to values, work attitudes are more specific and are not as constant as values as work attitudes change over time. In 2008, although he was winning tournaments, Djokovic hired a new fitness coach in hopes that it will help boost his performance. After the change, he was able to defeat the two reigning champions i n the tennis world, namely, Roger Federer and Rafael Nadal. His attitude changed once a new factor was introduced into his life (ESPN, 2010).4.0 Motivational TheoriesEveryone in the world possesses a incident set of skills that they are good at in their lives. People who managed to realize their potential often take on that skill and sharpen it to become a much better person. During those times, motivation towards that ability drives them to keep move forward in harnessing those skills. Many professional sportsmen and sportswomen started training during childhood. Motivation is what has kept them and pushed them into training harder every day until they finally achieve their goal.According to George and Jones (2012, p. 183), there are three elements of work motivation direction of behavior, take aim of campaign and level of persistence. Novak Djokovic, worlds best tennis player, possessed all these three elements. For example, although his family had scotch problems in Serbia, he still chose to fly to Germany to train despite only being 12 years old.Even as a child, he loved tennis with a passion. He once skipped afternoon classes in school just so he could attend tennis training with his coach (PRPepper Production, 2012). His passion, effort and persistence during training are boundless. His motivation was driven because he loved tennis rather than his parents forcing the sport on him. 4.1 Maslows hierarchy of NeedsDjokovics efforts and achievements relate a lot to Maslows Hierarchy of Needs. Maslows Hierarchy of Needs consists of five different types of take from the lowest to the highest physiological, safety, belongingness, esteems and self-actualization needs (George and Jones, 2012, p. 187).The two needs most emphasized by Djokovic are the esteem needs and self-actualization needs. Right from the beginning, Djokovic was always focused and determined to be the best in the tennis world, which directly means beating the best players in the world suc h as Roger Federer, Andy Murray, Tommy Haas and Rafael Nadal. Esteem needs emphasizes on an individual being recognized and respected by others (George and Jones, 2012, p.187).Djokovic strived hard during his early years under the guidance of Nikola Pilic. At the age of 16, he was awarded the champion of La Boule. This event leads to the start of his professional career (PRPepper Prodcutions, 2012). However, he did not stop that as he was motivated aim higher. This further explains Maslows self-actualization need theory, which is defined as needs to realize ones full potential as a human being. Djokovic trained hard every day motivated by one goal to be the best tennis player in the world.Due to him having a high self-actualisation, Djokovic obtained the title of being the best tennis player in the adenosine triphosphate rankings in 2012 after obtaining a 43% winning rate in 2011. Today, Djokovic is further motivated by his lost to Rafeal Nadal in the 2013 French Open. Instead of gi ving up, Djokovic evaluates his loss as a sense of motivation to train harder in order to win the next tournament, Wimbledon (Gajaria, 2013).

Contemporary Views of Leadership Essay Example for Free

Contemporary Views of leading EssayContemporary Views of Leadership Somina Membere University of Phoenix Commonalities and Disparities of Contemporary Views of Leadership In evaluating the various modern-day leaders models, I leave behind start with a explanation of lead within the contemporary context. There induct been several definitions, research studies commonalities and disparities slightly lead and leading theories. agree to fire (1978), the father of contemporary leadership thinking, leadership is the leader encouraging the henchman to act for the goals that measure up their common beliefs and for the benefit of both accomplice and leader. harmonize to Wren (1995), the complexity and variation of leadership definition stems from all the variables involved including the leader, the pursuit and the circumstances. Bass (1985) defines leadership along the lines of reading pursuit, by creating visions, goals and the path for followers to the achieving the g oals. The mavin of leadership lies in the ability of the leader to transform him and to act on behalf of the interest of both himself and the follower.Fiedler (1967), simplifies leadership as the direction and coordination of the work of group members. The ways in which a collective group of multitude be motivated towards achieving their objective (Roach Behling, 1984). However, Burns work on workal and transforming leadership is the Holy grail from where other contemporary leadership thoughts invite evolved. every definition, acknowledges the human relationship, of the three ingredients in the leadership mix the leader, the follower and the purpose.Other contemporary models have evolved since, including ghostly leadership, situational leadership, happening leadership, charismatic leadership and eastern leadership. In evaluating contemporary leadership models, I have chosen to explore the commonalities and differences of writings of three views involving spiritual leadersh ip, transforming leadership and contingency models. I will analyze each model within the context of a underdeveloped uncouth particularly Nigeria, where corruption, education and government activity are major handicap to development. Spiritual LeadershipSpiritual leadership according toSpiritual Leadership As Intrinsic Motivation(2013), is intrinsically motivating and inspiring workers d wholeness hope/faith in a vision of service to key stakeholders and a corporate polish based onthe values of altruistic love to produce a highly motivated, committed and rich workforce (para. 1). The word spiritism quickly brings religion and its tenets to mind. Crossman (2003), differentiates spiritualty from religion as a cliquish experience, and religion as an organized process involving the public, using sacred writings and ceremonials (Crossman, 2003). indoors the context of this paper, spirituality transcends religion and any particular religious beliefs and bias, because in general, spirituality is seen by many writers as an insinuate and private relationship and experience (Houston Sokolow, 2006, Speck, 2005). According to Speck (2005) it is a matter of ones own heart (pp. 8-12). The lawfulness in any case protects and provides for individuals to practice and define their personal spirituality (Lowery, 2005). There are divergent views for the resurgence of spiritual leadership.Crossman (2003) attri exceptes the resurgence to recent interest to find answers to social ills, the influence of all-inclusive ideas and wobble in scientific ideas that have influenced society. Cavanagh and Band much(prenominal) (2002), have attributed the resurgence to disclosures by notable public figures about the positive influence of spirituality on their careers. These ideas have motivated other leadership scholars to revisit the subject. Others have found increasing hassle and displeasure with greediness as the reason for the reemergence of spiritual leadership (Hoppe, 2005 ).All of the above reasons, point to one singular incident, a displeasure with the leadership status quo and need for new way of thinking about the leadership phenomenon. There appears to be more(prenominal) commonalities in the spiritual leadership discourse than there are disparities. A leadership style aligned with faith and hope draws many sympathizing views. Benefits of spiritual leadership such as improved self-confidence and stress watchfulness have been identified by both Crossman (2010) and Fairholm (2003).Every profession, organization and society will benefit from a leadership style that will improve the morale of staff, improve shareholder value and help staff reduce stress. This is of particular benefit to developing countries worry Nigeria, where spiritualism is highly revered. Having a system of leadership that the people already believe in, will importantly improve employee morale and productivity for organizations. Other field of studys where spiritual leaders hip scholars share alike views, is in the area of the relationship of spiritualism and business.Both Sumner (1959), and Durkheim (1915/1968) share similar view. Sumner states, that because of the difference in purposes amid spirituality and business, they have never been successfully associated. Durkheim (1968) stated, the sacred and the profane cannot co-exist in the same place (pp. 344-349). A more natural representation was by Metcalfe (2008), referring to the relationship as a fearful prospect if spirituality sets up dwell with businesses which he terms as irrational, manipulative and insane.Drawing from their discomfort with the integration of spirituality with business, one is left(p) to chief, in which environment and organization, is the leader with spiritual attributes most suited and in what context could it be implemented. Crossman (2003), answers this question by citing several organizations that have incorporated spiritual perspectives into their corporate proclam ations. Example include Amway, Pratt, Toms of Maine, Tickler and Ford. Within the context of a developing country such as Nigeria, the spiritual leadership model will be well received.Nigerians perceive everything spiritual with holism and sacredness. It follows therefore, in a country where corruption and governance is rife, a leadership model that is akin to values of faith and hope will attract the followers to the leadership for a common goal. According to Sendjaya, Sarros, and Santora (2008)serving others in organizations and the wider society as an act of faithfulness and gratitude to a higher power (pp. 404-408).This quality of service, beyond self, is a necessary ingredient for elevating the morale of followers whichis a desperately needed remedy in the Nigerian context. Transformational Leadership Burns, the father of contemporary leadership thinking, as part his seminal work on leadership, also propagated the now popular version and transaction leadership theories. As ex pected, his work has generated plenty interest and variation. The most popular variation of the transformation leadership opening, is the work by Bass. Burns (1978) and Bass (1985) are different sides of the same coin.Bass (1985) transformational theory was an offset printing of Burns (1978) initial transformation concept. Beyond the initial idea and the similarity in name, little more related the works of both men. Basss work was changed from transformation leadership to transformational leadership. To Burns, the difference between transformational and transactional leadership is about what they offer each other. Transformational leaders, he argues, provide a solution that transcends immediate satisfaction, but instead focuses on higher order fundamental needs (Judge Piccolo, 2004).Bass transformational leadership is about the transformation of the follower, in a one-way directional influence, dissimilar to Burns, where through the interaction of leader and follower, the leader also gets transformed (Cuoto, (1993). In the area of usage, Basss work was focused in formal organizations i. e. schools, military, businesses whilst Burns leadership research is within politics and social sectors (Cuoto, 1993). In contrast, Burns (1978), researched on the relationship between leaders and followers, within a semipolitical environment.Basss focus on traditional organizations is an interpretation that his work is most applicable to corporate organizations, whose objective is profit maximization and value creation for shareholders. According to Cuoto (1993), Basss focus was in formal 20th century organizational setting, where profit maximization, management and strategies blend. Both Burns (1978) and Bass (1985), transformational theories could easily be applicable in the context of a developing nation such as Nigeria.Burns model will suit a political setting to groom leaders with character and empathy and Basss proposal will help transform leadership in a corporate environment, for the maximization of profit and growth. Contemporary Leadership There are two popular contemporary models of leadership that will be analyzed Fiedlers contingency theory and Vroom and Yettons normative approach. Feiedlers work is centered around task motivated and relationship motivated leadership styles, while Vroom and Yettons work is focused on three conclusion making styles of leadership autocratic, consultative and group (Chemers, 1984).However, they both agree that, there is no one outmatch way for leaders to make decisions, rather the characteristics of the situation determines the best approach. This approach is reminiscent of flexibility in the decision making process and the ability to respond to change effectively. Other similarities between Fieldler and Vroom and Yetton, is their identical predictions concerning the effectiveness and efficiency of autocratic and participative decision styles (Chemers, 1984). Interestingly, Bass also contributes to the c onversation, regarding decision-making styles in leadership.He identified louver decision-making styles called directive, negotiative, consultative, participative, and delegative (Chemers, 1984). Their most notable disparity between these two models of contemporary leadership scholars, is in the area of leadership ability to quickly change their decision styles. The normative model argues, that leaders can quickly change their style to adapt to situational circumstance, whilst Fielder argues that leaders are of a certain type, with well-formed attributes that are tight to reshape (Chermers, 1984).Conclusion In conclusion, all the contemporary leadership models we have analyzed, bear their roots from the bully work by Burns (1978), giving recognition to the follower and exalting the sacrosanct role of the leadership function. The leader he argues, provides a need beyond material and tangible satisfaction which uplifts the follower. In return, the follower responses to every sugges tion and direction given by the leader. This dynamics of this leader, follower relationship set the nut case rolling for other seminal work inleadership, including Bass (1985), Chermers (1984) and (Avolio Bass, 1995). African countries, such as Nigeria and other third world countries, seriously lack effective leadership, which is effecting economic development (Guest, 2013). A testament to the fact is, the Mo Ibrahim Leadership Award, has only been won three times since its inception seven years ago. We have here, a blue print for tackling most kinds of leadership challenges. Our leaders should lend their ears and eyes to the transformational change and bright counsel of leadership scholars.

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Impact of jet on vanes EssayThe impact of jet experiment is to demonstrate and hold in the integral momentum equation.1. In lay man experimental conditions, its another way to show precarious pressure by using the pressure to accelerate the liquified to a plate by a high velocity in a jet which in result will generate tycoon due to impulse. The graph will show forces against momentum with different design plates. This experiment helps us to understand about fluid pressure also gives us a better understanding about fluid related machines. These Terms have the same force and effect as an Agreement signed in writing. If you do not agree to these Terms, you may not use the Service. Each season you access, upload, or download any content from the Service, you signify your agreement to the then-current terms. This Agreement is subject to change at any time therefore, you are responsible to review these Terms regularly to learn about any changes. We will place an updated versio n of these Terms if we modify them. You understand and agree that your ongoing use of the Service after we affix or provide notice of the changes to this Agreement means that you accept and confirm that the updated Terms apply to you. The laws of the give in of California govern this Agreement. You agree to resolve any dispute with us as provided in the dissension Resolution Procedures described in Sections 21 and 22 below, which include arbitration and the options you have with arbitration. We use the term You to mean the person or entity who will access or use the Service as an dismiss user. The term Login means the combination of unique username and rallying cry that is used to access our Service. A login is a liberty to use a site, application or service for a period of time that is specified. Membership or Members means a single registration and/or subscription account per user of a valid username and password (login) for the service during the term of a subscription. We or us in this Agreement shall mean its brands, affiliates, subsidiaries and operating divisions.

Coffee Shop Essay Example for Free

hot hot chocolate Shop EssayIn this RFP the following definitions sh all(prenominal) take hold city mover the metropolis of Surrey city Representative has the importation set out in discussion fraction 1. 8 urban c go into Website heart www. surrey. ca remainder judgment of conviction has the meaning set out in section 1. 3 Contract means a establishal written contract between the urban center and a Preferred Prop one and only(a)nt to undertake the Services, the preferred form of which is habituated as Schedule B evaluation police squad means the team appointed by the metropolis Information run across has the meaning set out in section 1.4 Preferred proponent(s) means the pleader(s) distinguished by the evaluation squad to enter into negotiations for a Contract index means an entity that submits a marriage proposal proposition means a proposal submitted in solvent to this RFP RFP means this Request for Proposals Services has the meaning set out in Sch edule A Site means the place or places where the Services ar to be per organise and narrative of De smashures means Schedule C-1 to the form of Proposal attach as Schedule C. Instructions To proponents 2 Closing Time and overlay for Proposal Delivery.Proposals must be received by the office of the Kam Grewal, BBA, CMA Acting buy AP Manager Address6645 148 Street Surrey, BC V3S 3C7 on or before the following date and judgment of conviction (the Closing Time) Time 300 pm local clipping get wind Monday, July 5, 2010 Submissions by telecommunicate or email exit non be accepted. there leave alone be no extension to the Closing Time for the submission of proposals. 3 Information Meeting An information meeting whitethorn be hosted by the metropolis Representative to discuss the citys requirements under this RFP (the Information Meeting).While attendance is at the discretion of Proponents, Proponents who do non attend provide be deemed to have attended the Information Me eting and to have received all of the information given at the Information Meeting. At the time of exit of this RFP a meeting has non been scheduled. 4 Number of Copies Proponents should submit the original plus 5 dense copies (6 in full(a)) of their Proposals. 5 Late Proposals Proposals received after the Closing Time will not be accepted or find outed.Delays caused by any delivery, courier or mail service(s) will not be stomachdrops for an extension of the Closing Time. 7 Amendments to Proposals Proposals whitethorn be revised by written amendment, delivered to the reparation set out above, at any time before the Closing Time still not after. An amendment must be signed by an authorized signatory of the Proponent in the same modal value as erectd by section 2. 3. Fax amendments are permitted, but such fax whitethorn line of battle only the change to the proposal price(s) and in no showcase disclose the actual proposal price(s).A Proponent bears all risk that the urba n centers fax equipment functions properly so as to urge timely delivery of any fax amendment. 8 Inquiries wholly inquiries connect to this RFP should be directed in writing to the somebody seduced below (the metropolis Representative). Information obtained from any person or reference work early(a) than the City Representative may not be relied upon. Kam Grewal, BBA, CMA Acting Purchasing AP Manager AddressCity of Surrey Purchasing 6645 148 Street Surrey, BC V3S 3C7 Phone 604-590-7274 Fax604-599-0956 Emailemailprotected ca Inquiries should be do no later than 7 days before Closing Time.The City reserves the even out not to respond to inquiries made in spite of appearance 7 days of the Closing Time. Inquiries and responses will be recorded and may be distributed to all Proponents at the discretion of the City. Proponents finding discrepancies or omissions in the Contract or RFP, or having doubts as to the meaning or intent of any provision, should immediately notify the City Representative. If the City determines that an amendment is needful to this RFP, the City Representative will issue an adjunct in accordance with section 1.9. No oral conversation will affect or modify the terms of this RFP or may be relied upon by any Proponent. 9 Addenda If the City determines that an amendment is required to this RFP, the City will post a written addendum on the City website at www. surrey. ca (the City Website) and upon posting will be deemed to form split of this RFP. Upon submitting a Proposal, Proponents will be deemed to have received notice of all addenda that are posted on the City Website. 10 Examination of Contract Documents and Site.Proponents will be deemed to have carefully examined the RFP, including all attached Schedules, the Contract and the Site (as applicable) introductory to preparing and submitting a Proposal with compliancy to any and all facts which may determine a Proposal. 11 Opening of Proposals The City intends to open Proposa ls in private but reserves the right to open Proposals in public at its sole discretion. 12 Status Inquiries All inquiries link up to the positioning of this RFP, including whether or not a Contract has been awarded, should be directed to the City Website and not to the City Representative.Proposal Submission FORM AND contents 2 Package Proposals should be in a sealed package, attach on the outside with the Proponents name, title of the Project and reference number. 3 Form of Proposal Proponents should know the form of Proposal attached as Schedule C, including Schedules C-1 to C-4. Proponents are encouraged to respond to the items listed in Schedules C-1 to C-4 in the frame listed. Proponents are encouraged to use the forms provided and attach additional pages as necessary. 4 Sig temperament.The intelligent name of the person or firm submitting the Proposal should be inserted in Schedule C. The Proposal should be signed by a person authorized to sign on behalf of the Proponen t. 1 If the Proponent is a corporation consequently the full name of the corporation should be include, unneurotic with the names of authorized signatories. The Proposal should be penalise by all of the authorized signatories or by one or more of them provided that a imitate of the corporate resolution authorizing those persons to execute the Proposal on behalf of the corporation is submitted.2 If the Proponent is a fusion or enunciate venture then the name of the partnership or joint venture and the name of each partner or joint venturer should be included, and each partner or joint venturer should sign personally (or, if one or more person(s) have signing ascendency for the partnership or joint venture, the partnership or joint venture should provide evidence to the satisfaction of the City that the person(s) signing have signing authority for the partnership or joint venture).If a partner or joint venturer is a corporation then such corporation should sign as indicated i n subsection (a) above. 3 If the Proponent is an individual, including a sole proprietorship, the name of the individual should be included. evaluation and alternative 2 rating Team The evaluation of Proposals will be undertaken on behalf of the City by the paygrade Team. The Evaluation Team may consult with new(prenominal)s including City staff shares, three party consultants and references, as the Evaluation Team may in its discretion decide is required.The Evaluation Team will give a written recommendation for the selection of a Preferred Proponent or Preferred Proponents to the City. 3 Evaluation Criteria The Evaluation Team will compare and evaluate all Proposals to determine the Proponents strength and ability to provide the Services in order to determine the Proposal which is most advantageous to the City, using the following criteria 1 Experience, Re fructifyation and Resources The Evaluation Team will consider the Proponents responses to items in C-2 of Schedule C inc luding supplementary information.3 Technical The Evaluation Team will consider the Proponents responses to items (i) to (vii) in C-3 of Schedule C. 5 Financial The Evaluation Team will consider the Proponents response to C-4 of Schedule C. (d)Statement of Departures The Evaluation Team will consider the Proponents response to C-1 of Schedule C. The Evaluation Team will not be limited to the criteria referred to above, and the Evaluation Team may consider other criteria that the team identifies as relevant during the evaluation exercise.The Evaluation Team may hold back the evaluation criteria on a comparative basis, evaluating the Proposals by comparing one Proponents Proposal to another Proponents Proposal. All criteria considered will be applied evenly and fairly to all Proposals. 4 Discrepancies in Proponents Financial Proposal If there are any obvious discrepancies, errors or omissions in C-4 of a Proposal (Proponents Financial Proposal), then the City shall be entitled to ma ke obvious corrections, but only if, and to the extent, the corrections are unmingled from the Proposal as submitted, and in particular(a)if there is a discrepancy between a social unit price and the across-the-board total, then the unit prices shall be deemed to be correct, and corresponding corrections will be made to the extended totals (b)if a unit price has been given but the corresponding extended total has been omitted, then the extended total will be calculated from the unit price and the estimated quantity (c)if an extended total has been given but the corresponding unit price has been omitted, then the unit price will be calculated from the extended total and the estimated quantity.6 Litigation In addition to any other provision of this RFP, the City may, in its absolute discretion, reject a Proposal if the Proponent, or any officer or director of the Proponent submitting the Proposal, is or has been engaged directly or indirectly in a legal action against the City, it s elected or appointed officers, representatives or employees in relation to any matter.In determining whether or not to reject a Proposal under this section, the City will consider whether the litigation is likely to affect the Proponents ability to work with the City, its consultants and representatives and whether the Citys amaze with the Proponent indicates that there is a risk the City will incur make upd staff and legal costs in the administration of the Contract if it is awarded to the Proponent. 8 Additional InformationThe Evaluation Team may, at its discretion, request clarifications or additional information from a Proponent with respect to any Proposal, and the Evaluation Team may make such requests only to selected Proponents. The Evaluation Team may consider such clarifications or additional information in evaluating a Proposal. 10 Interviews The Evaluation Team may, at its discretion, may imbibe some or all of the Proponents to appear before the Evaluation Team to p rovide clarifications of their Proposals. In such event, the Evaluation Team will be entitled to consider the answers received in evaluating Proposals.12 multiplex Preferred Proponents and Changes to the Proponent Team The City reserves the right and discretion to divide up the Services, each by scope, geographic area, or other basis as the City may decide, and to select one or more Preferred Proponents to enter into discussions with the City for one or more Contracts to perform a portion or portions of the Services. If the City exercises its discretion to divide up the Services, the City will do so reasonably having regard for the RFP and the basis of Proposals.Likewise, the City reserves the right to ask for changes in the member/s comprising the Proponent Team as it deems beneficial to the general composition of the Team and without any obligation to apologize its preference. In addition to any other provision of this RFP, Proposals may be evaluated on the basis of advantages and disadvantages to the City that might pass on or be achieved from the City dividing up the Services and entering into one or more Contracts with one or more Proponents.NOT APPLICABLE 14 Negotiation of Contract and trophy If the City selects a Preferred Proponent, then it may (a)enter into a Contract with the Preferred Proponent or (b)enter into discussions with the Preferred Proponent to clarify any outstanding issues and attempt to finalize the terms of the Contract, including financial terms. If discussions are successful, the City and the Preferred Proponent will finalize the Contract or.(c)if at any time the City reasonably forms the opinion that a mutually acceptable agreement is not likely to be reached within a reasonable time, give the Preferred Proponent written notice to terminate discussions, in which event the City may then either open discussions with another Proponent or terminate this RFP and retain or obtain the Services in some other manner. General Conditions 2 No City Obligation.This RFP is not a tender and does not commit the City in any way to select a Preferred Proponent, or to proceed to negotiations for a Contract, or to award any Contract, and the City reserves the do it right to at any time reject all Proposals, and to terminate this RFP process. 4 Proponents Expenses Proponents are solely responsible for their own expenses in preparing, and submitting Proposals, and for any meetings, negotiations or discussions with the City or its representatives and consultants, relating to or arising from this RFP.The City and its representatives, agents, consultants and advisors will not be liable to any Proponent for any claims, whether for costs, expenses, losings or damages, or loss of anticipated profits, or for any other matter whatsoever, incurred by the Proponent in preparing and submitting a Proposal, or participating in negotiations for a Contract, or other activity related to or arising out of this RFP. 6 No Contract.By submittin g a Proposal and participating in the process as outlined in this RFP, Proponents expressly agree that no contract of any kind is formed under, or arises from, this RFP, prior to the signing of a formal written Contract. 7 Conflict of Interest A Proponent shall disclose in its Proposal any actual or potential conflicts of interest and animated argument relationships it may have with the City, its elected or appointed officials or employees. The City may blaspheme on such disclosure. 8 Solicitation of Council Members and City Staff.Proponents and their agents will not contact any member of the City Council or City staff with respect to this RFP, other than the City Representative named in section 1. 8, at any time prior to the award of a contract or the termination of this RFP. 10 Confidentiality All submissions become the property of the City and will not be returned to the Proponent. All submissions will be held in confidence by the City unless other required by law. Proponents should be aware the City is a public body defined by and subject to the Freedom of Information and Protection of solitude Act of British Columbia.Schedule A SERVICES 1. GENERAL This RFP is inviting potential Proponents to submit Proposals to act as the tenant and sole vendor for a proposed coffee shop (the Coffee Shop) at the Surrey City sum total library (the program library), soon being constructed at 10350 University Drive, Surrey, BC. The successful Proponent will be responsible for the managing and daily service of the Coffee Shop turn up on the ground floor of the library. There will be an opportunity for the successful Proponent to provide catering for meetings and other similar functions, although it is not mandatory for the client to use the Coffee Shop for catering.2. BACKGROUND As part of the Surrey City means externalize review and update, the Surrey City Council has sanction the construction of a impertinent 5-level library. While the project is currently in the frame phase, construction has commenced due to the fast track nature of the project. Currently excavation is complete on the basement and the ground floor slab and reinforcement is being set. It will be poured by Friday June 18, 2010. The Library is conveniently located near bus loops, transit and SkyTrain. The Library will eventually become part of a plaza where community celebrations will take place.Once completed it will be Surreys largest library at 75,000 square feet. The Citys new Library will be a unique state of the art environmentally friendly landmark that provides access to the broadest range of information, learning opportunities, and divers(a) cultural experiences. The new Library will be The centrepiece for Surreys City Centre decorate in architectural excellence for the 21st century, the library will contribute to the vitality of the city and put Surrey in a class with other great cities.A foundation for the Citys succeeding(a) success by boosting economic an d cultural activity and attracting visitors from all parts of the country. A source of superciliousness and a great public space, where the community gathers to celebrate, reflect, connect and share information, knowledge and culture. 3. PROJECT GOAL The cultivation of this project is to identify a coffee and related food services operator for the Library. 4. THE COFFEE stigmatize An exciting opportunity exists on the ground floor to operate a commercial Coffee Shop. The Coffee Shop is located in a high traffic area, between the twain main entrances, elevators and new book display.The licence awarded to the successful Proponent would also include a seating area where customers feces sit. The consumption of food within the Library itself is allowed. There are several meeting rooms and a large room which can host community events, along with teen areas, study areas, childrens areas and a great deal more. It is also expected that the Library will be utilised by SFU students on a continuous basis.5. LIBRARY HOURS Library theory hours are Monday to Friday930am 900pm Saturday1000am 500pm Sunday 100pm 500pm 6.2009 uninteresting TRAFFIC The following figures represent the estimated visits at all the public library branches for 2009. BRANCH VISITORS Cloverdale 163,605 Fleetwood 262,717 Guildford 582,361 Newton 357,045 marine Park 193,167 Port Kells 7,410 Semiahmoo 305,162 Strawberry Hill 357,166 Whalley 276,406 It is estimated that traffic for the Library will mirror that of the Whalley branch, and is expected to increase due to the development taking place in the area. 7. EXPECTATIONS OF THE SUCCESSFUL PROPONENT.The City would require the successful Proponent to offer a variety of food and beverage choices that include healthy and nutritious options for all customers, some(prenominal) of whom are school-aged children. The Surrey Public Library Board has approved the policy (policy 3. 8 Healthy Food Options) that the Library provides a h ealthy food option for programs, special events and contests. No alcohol is to be allowed. There is to be no food smell generation if preparation is required and there is to be no galvanizing excoriation (e. g. coffee beans) on the Coffee Shop floor due to noise levels.All grinding can be done in the storage room, manually or prior to Library initiative hours. Loading of stock for the Coffee Shop can be done via the west entrance of the ground floor or via the elevators from the underground parkade. Persons meeting in the conference rooms are permitted to cater from outer companies although there is the opportunity for the successful Proponent to cater these functions if prior arrangements are made between the two parties. The opening date for the Coffee Shop is yet to be determined, however, it is expected to be up and tally by early Summer of 2011.The Coffee Shop is expected to be motional during Library opening hours. Opening times for the Coffee Shop are to be from the Lib rarys opening time to half an hour prior to the Librarys closing. The successful Proponent would be able to enter the building half an hour prior to the Librarys opening time. The successful Proponent is to write out any equipment needed for the Coffee Shop to function including, but not limited to, coffee machines, refrigerator, signage, replica cooler case, etc. All business licences and food permits are the responsibility of the Proponent.8. SUCCESSFUL PROPONENTS WORK RESPONSIBILITIES a) Should there be any structural changes which have been reviewed and approved by the City prior to the execution of such changes, the tenant is to hand over all tenant improvement plans signed and sealed by professional engineers or architects to be approved by the City. b) The tenant is to provide evidence of insurance for the Citys approval as specified in the demonstrate Agreement (refer to Schedule B License Agreement).c) The tenant is expected to supply all equipment needed to sufficient ly run the coffee shop including, but not limited to, coffee machines and espresso equipment, undercounter refrigerators, shelving in the storage room, display cooler case, paper towel dispenser, take out cooler, microwave, cash register and trash bins. 9. COLD DRINK BEVERAGES The City has an agreement with The Pepsi Bottling Group (Canada), Co. (Pepsi), for the exclusive supply of chilliness drink beverages for all City facilities, including the Library. Therefore, the successful Proponent is to work directly with Pepsi for the supply of cold drink beverages, including Carbonated soft drinks Teas other than fresh brewed Juices. Juice-based products Lemonade Isotonics Sports drinks Energy drinks Bottled water Excluded Beverages Milk Flavoured milk common cold coffee Branded or unbranded fresh brewed coffee or tea Hot chocolate Unbranded fresh squeezed juices Smoothies and milkshakes The agreement with Pepsi is to expire in 2011. 10. SNACK FOODS The City has an agree ment with Ryan Company Ltd. (Ryan vending), for the exclusive supply of a healthier snack foods program and vending services for all City facilities, including the Library. Therefore, the successful Proponent is to work directly with Ryan Vending for the supply of snack foods.11. CITY RESPONSIBILITIES The City is to complete the clear vault of heaven, as set out in Schedule B, in a good and workmanlike manner, at the Citys cost, using new materials and to the following extent a) Interior wall tape and sanded drywall to code, painted white b) Ceiling is to be painted concrete c) The floor will be finished with a rubber covering d) Counter tops on the horizontal front counter is to be a white laminate e) The vertical section of the counters shall be an East Coast maple f) The counter at the back of the shop floor containing the sink, and the backsplash, is to be white Coriang) There will be an apple ply inch where the vertical edge of the counters meets the horizontal at the fro nt counter h) There is to be recessed swooning fixtures above the back counter, surface mounted fixture on painted concrete ceiling to light signage and menu and pendant fixtures at the front counter i) All signage, including Menu board, must be approved by the City and the design team (Bing Thom Architects). The preferred signage for the Coffee Shop is electric flat screens, however, the design team is open to ideas regarding electronic signage from Proponents.This will have no impact on the evaluation of the Proponent Proposal j) The City will provide the main sink and handwash sink located in the back counter k) A 25mm domestic hot and cold water line with backflow preventor will be installed for refrigerator and coffee machine and l) A 20mm domestic hot and cold water shrill and a 40mm sanitary drain will be installed for each of the two (2) sinks. term The Proponent will provide the Services set out in this Schedule A and A-1 for a term not to exceed five years (including re newal) commencing in the early Summer of 2011 (the line).Schedule A-1 DIAGRAMS pic Proposed coffee shop layout plan pic Proposed coffee shop elevation view pic Proposed Coffee Shop Section pic Proposed Coffee Shop overall plan pic Proposed Coffee Shop seating area Schedule B CONTRACT (DRAFT) pic LICENSE promise TitleSURREY CITY CENTRE LIBRARY COFFEE SHOP Reference No. 1220-30-22-10 THIS LICENSE capital of New Hampshire dated this ____________ day of __________ 2010. BETWEEN CITY OF SURREY 14245 56 Avenue Surrey, B. C. V3X 3A2 (the Licensor) OF THE FIRST division AND (the Licensee).OF THE SECOND PART WHEREAS A. The Licensor is the owner of those lands and premises located at 10350 University Blvd within the City of Surrey, Province of British Columbia, and more in particular known and described as Parcel Identifier 028-179-951 Parcel 1 Section 27 Block 5 N Range 2 West New Westminster District Plan BCP44240 (the Lands) on which is located theCity Centre Library. B. The Licensee wishes to obtain from the Licensor a licence to use those portions of the building located on the Lands as follows 1. battlefield A Concession and Storage Room (Licence land A) which area is approximately 141. 9 sq. ft. and shown on the plan attached hereto as Schedule A and 2. Area B Seating Area (Licence Area B) as shown on the plan attached hereto as Schedule A (collectively the Licence Area) C. The Licensee intends to use the Licence Area for the retail sale of coffee, tea, and other products as outlined in this Licence. D. Licence Area A shall be for the exclusive use of the Licensee, and Licence Area B shall be for the non-exclusive use of the Licensee.NOW so in consideration of the sum of ONE DOLLAR paid by each of the parties to each other and other good and valuable consideration (the receipt and sufficiency of which each party herewith acknowledges) the parties hereby covenant and agree as follows 1. In this License the parties agree that (a)Additional employal means t he moneys payable hereunder, together with all other sums of money, whether or not designated as Additional Rental, to be paid by the Licensee whether to the Licensor or otherwise under this License save and except Minimum Rental and plowshare Rental (b)Commencement Date of Term means ______________, 2011(c)Gross Revenue means the entire meat of the sales price, whether wholesale or retail, for cash, realisation, or otherwise of all sales of merchandise and services, and all other receipts and receivables whatsoever of all business conducted at, in, upon, or from the Licence Area, including, without limiting the generality of the foregoing, receipts and receivables in respect of any sale effectuate by the Licensee using any computer, electronic, telephone, internet, or like system, where the Product is sent via the Licence.Area or by the Licensee directly to a consumer, orders taken at or received at the Licence Area, although such orders may be filled elsewhere by the Licensee, deposits not refunded to customers, the selling price of gift certificates, charges to customers in the nature of interest or carrying or financing charges, sums, and credits received, and settlement of claims for loss of or damage to goods. No deductions shall be allowed for uncollected or uncollectible credit accounts. There shall not be included in Gross Revenue(i)any sums shown separately from the price and collected and paid out for any direct retail sales tax imposed by any duly constituted governmental authority (ii)the counterchange of goods and merchandise between the stores of the Licensee, if any, where such exchange of goods or merchandise is made solely for the convenient operation of the business of the Licensee and not for the purpose of consummating a sale which has previously been made or agreed to be made at, in, from, or upon the Licence Area or for the purpose of depriving the Licensor of the benefit of a sale which otherwise would be made at, in, from, or upon the Licence Area (iii)the Licensees original cost of returns to suppliers or to manufacturers(iv)the amount of merchandise sold when such merchandise is thereafter returned by the purchaser and accepted by the Licensee, and a complete credit is given to the purchaser and (v)the selling price of gift or merchandise certificates or coupons sold other than from the Licence Area, provided that such gift or merchandise certificates or coupons shall be included in the calculation of Gross Revenue at the time of their redemption. (vi)Each sale upon an installment or credit basis shall be treated as a sale for the full price in the calendar month in which that sale is made regardless of the time when the Licensee receives payment, whether full or partial, from its customer(d)Lands means as hereinbefore defined in recital A (e)Licence Year means a 12-month period commencing with the frontmost day of January in one calendar year and ending on the last day of celestial latitude of that year, providing that the first Licence Year shall commence on the Commencement Date of Term and end on the last day of December next following and the last Licence Year shall end on the last day of the Term and commence on the first day of January preceding that date (f)Licence Area means Licence Area A and Licence Area B (g)Licence Area A means those portions of the building located on the Lands shown highlighted in pink and marked as Area A.Concession and Area A Storage room, which area is approximately 141. 9 sq. ft. (h)Licence Area B means those portions of the building located on the Lands shown highlighted in yellow and marked as Area B. Seating Area (i)Minimum Rental means the minimum annual rental silent hereunder payable by the Licensee (j)Product means coffee, tea, soft drinks, juices, pastries, sandwiches and related items as specified in the menu attached as Schedule C which menu may be amended from time to time with the agreement of the Licensor and the Licensee (k) dowry Rental means the percentage rental reserved hereunder and payable by the Licensee(l)Real Property Taxes means all taxes, rank and assessments, whether general or peculiarly levied or assessed for municipal, school, general or any other purposes by any lawful government authority payable by the Landlord in respect of the Demised Premises and shall include any other taxes payable by the Landlord which in the future are levied in lieu of or in addition to such taxes, rates and assessments the whole as finally determined for each calendar year as a result of assessment, appeal or judicial review, and shall include any legal fees, or appraisers fees incurred by the Landlord in respect of such final determination.(m)Rental means Additional Rental, Percentage Rental, if any, and Minimum Rental and (n)Term means _______ (__) years commencing on the Commencement Date of the Term and ending on the _____ day of ________, 20__. 2.The Licensor hereby grants to the Licensee a licence to learn and use Licence Area A on an exclusive basis and Licence Area B on a non-exclusive basis commencing on the Commencement Date of Term for Term unless sooner modify as hereinafter provided. 3. To use Licence Area for the retail sale of the Products and to use Licence Area B to provide a seating area for the benefit of visitors to and staff of the City Centre Library and for no other purpose during the Term.4. The Licensor covenants and agrees to pay to the Licensor, in lawful money of Canada, on the days and at the times hereinafter specified, Rental which shall include the aggregate of the sums required to be paid (a)Minimum Rental and Percentage Rental The Tenant shall pay the greater of(i)Minimum Rental of $________ per month commencing on the Commencement Date of Term and the 1st day of each and every month thereafter throughout the Term or (ii)the Percentage Rental which shall be ___% of Gross Revenue per Licence Year (b).Additional Rental Any sums, costs, expenses or other amou nts from time to time due and payable by the Tenant to the Landlord or to any third persons under the provisions of this Licence, including, without limitation, all amounts payable under Section 4. 3 and Article 5 and all amounts payable by the Tenant by way of indemnity, whether expressed in this Licence to be canonical Rent or Additional Rent or not shall be treated and deemed to be Rent and the Lan.